Litmus

JUNE 29, 2021

Apple’s new Mail Privacy Protection features will have widespread implications for email marketers , causing marketers to implement multiple strategies to adapt. Apple will pre-fetch every email’s content at the time of delivery. In particular, the lack of visibility around opens will be a challenge. How can you do that?

Privacy Protection 87

Privacy Protection Privacy Open Rate Deliverability 87

Martech

APRIL 23, 2024

For one, the ways companies collect user data have been under the microscope, and policies from Apple and Google are forcing marketing data analytics changes across the board. Instead of relying on a jumble of platforms, you can invest in automated data governance to relieve your teams of manual data aggregation.

Top of Funnel 66

Top of Funnel Analytics De-duplication Work Management 66

Martech

OCTOBER 15, 2021

With campaigns deploying across so many digital channels, marketers are aggregating more and more data, which means they have to also stay on top of privacy compliance. Think about social media, online shopping, content, streaming, banking or even healthcare,” said Debar. Privacy laws in Europe and in some U.S.

Ethics 103

Ethics Work Management Marketing Management Paid Search Agency 103

Litmus

DECEMBER 7, 2022

AI can write content for you, and AI can now create whatever image may be in your mind. Their support, combined with Google and Yahoo’s existing support, will bring BIMI to the forefront for marketers in 2023. These might include shoppable emails, interactive surveys, product reviews, and many more.”.

Email Marketing 89

Email Marketing Trends Planning Paid Search Agency 89

Martech

OCTOBER 18, 2021

With campaigns deploying across so many digital channels, marketers are aggregating more and more data, which means they have to also stay on top of privacy compliance. Privacy laws in Europe and in some U.S. states (the EU’s GDPR, California’s CCPA) are making data sharing and usage more regulated. Quote of the day.

Marketing Automation Services 92

Marketing Automation Services Top of Funnel Paid Search Agency Privacy 92

Litmus

MARCH 15, 2024

In one direction, marketers need a verifiable view of customers to provide relevant content and campaigns. In turn, customers want to interact with companies that know who they are and what they want, respect their privacy , and can deliver consistently great experiences with the least friction possible.

Work Management 99

Work Management Privacy Protection Marketing Management Privacy 99

Litmus

FEBRUARY 27, 2024

As Google goes, so does the rest of the market. It wasn’t long after that Apple launched Mail Privacy Protection , which hides subscribers’ IP addresses… aka making it impossible to tell who opened your emails, if they’re using Apple Mail. This is all considered first-party data. The biggest perk?

Sales Management 85

Sales Management Opt-out Privacy Opt-in 85