Marketing Insider Group
JULY 28, 2020
What does a CMO’s (chief marketing officer) salary have to do with their influence? While marketing remains a critical aspect of business growth, CMOs are losing ground in the realm of influence. It’s evolving, and so must the role of the CMO. A dramatic nosedive for CMO salaries. Quick Takeaways.
Buzz Marketing for Technology
NOVEMBER 17, 2011
Long time friend and well respected CMO buddy of mine Romi Mahajan is leaving Microsoft to join Metavana. My new role as CMO of Metavana, a soon to be launched social-sentiment engine, has all the elements of my dream job – People, Impact, Autonomy and direct correlation to both the Consumer and Enterprise spaces.
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Buzz Marketing for Technology
SEPTEMBER 23, 2008
Expo Ascentium – A model for the agency of the future I spoke to the CMO, Romi Mahajan who explained Ascentium 's go-to-market strategy to me. In short, what they do is act as a platform that aggregates all your types of media (both new media and social media) to create a very different type of experience than say a standard community.
Moz
AUGUST 7, 2019
We validated our hard work by measuring organic growth (traffic and keywords) against our email list growth and revenue, which correlated positively, as we expected. Because Sales Hacker is an aggregator website, we had the advantage of easily out-ranking vendor websites for best and top queries. Organic Growth Highlights.
SnapApp
APRIL 4, 2018
While correlation does not always equal causation, the connection isn't hard to argue. Orbit Media | Co-founder and CMO. . . Although it's an aggregate metric, it's critical. Triblio | CMO. . . Mercurygate.com | CMO. . . As the old saying goes, “if you measure it, you can manage it”. Andy Crestodina.
FunnelEnvy
JANUARY 19, 2018
retail ecommerce, travel), where traffic and revenue are highly correlated , it falls apart in many B2B scenarios. For the B2B CMO, that is a much harder pill to swallow. Rather than testing populations in aggregate, we are making experience predictions on a 1:1 basis based on all of the available context and historical outcomes.
Hubspot
DECEMBER 17, 2014
While it’s been well documented that CEOs earn 350 times more than the average worker, we’re only discussing marketing, so let’s conservatively estimate a CMO''s total earning power to be 5x the average staffer or, in this case, $260,000. 19) in the final year of her career, bringing her aggregate earnings to a whopping $9.4
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