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New versions of ChatGPT and other AI martech releases this week

Martech

added AI to its headless CMS platform. The integrated functionality “provides control of content from ideation to editing to customer experience in real time, showing what content will look like on your own websites and applications.” is a new AI-powered programmatic ad platform. Are you getting the most from your stack?

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Could happy advertisers be the key to connected TV success? by MNTN

Martech

CTV continues to grow in popularity with viewers, and streaming services wisely cater to those customers. As ad-supported content offerings grow, streaming services and other CTV advertising platforms are developing more sophisticated technologies to meet advertisers’ needs. And many advertisers are already using it this way.

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HiveFire Curata Cuts the Work in Content Aggregation

Customer Experience Matrix

This attracts the marketer’s target customers and positions the marketer’s firm as an authority in the field. Curata reduces this effort by using natural language processing to automatically identify, classify and tag potential articles. But I did see a number of features I’d like added.

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Datorama Applies Machine Intelligence to Speed Marketing Analytics

Customer Experience Matrix

As I mentioned a couple of posts back , I’ve been surveying the borders of Customer Data Platform-land recently, trying to figure out which vendors fit within the category and which do not. It doesn’t currently do identity resolution to build unified customer profiles, but is moving in that direction. Datorama is one of them.

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Smart Tags – Content Tagging Made Easy

Parse.ly

It’s easy to forget to add tags when you publish a post, or to make sure your team is using them consistently. is excited to introduce Smart Tags, a new tagging taxonomy for classifying the subject matter of your content that you don’t need to maintain in your CMS. (Not Site tags are the tags you’ve added in your CMS.

Tagging 52
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Smart Tags – Content Tagging Made Easy

Parse.ly

It’s easy to forget to add tags when you publish a post, or to make sure your team is using them consistently. is excited to introduce Smart Tags, a new tagging taxonomy for classifying the subject matter of your content that you don’t need to maintain in your CMS. (Not Site tags are the tags you’ve added in your CMS.

Tagging 52
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Key Insights: Revenue attribution, digital titans, advertising & AI forecasts

ClickZ

Top four departments involved in executing a revenue attribution strategy are – Marketing, Sales, Board of Directors, and Customer Service. The AR move and ad spend boost. Top four departments involved in executing a revenue attribution strategy are – Marketing, Sales, Board of Directors, and Customer Service.