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A Content Marketing Playbook for Times of Crisis

Hubspot

And while everybody seems to know what not to publish these days, many marketers are asking: what should we put out into a world in the throes of a crisis? Consumers are increasing searches for valuable information and engaging with businesses at record rates. It's a conundrum facing countless creators across the globe.

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How to Assess the Relevancy of 3rd Party Intent Data

Adobe Experience Cloud Blog

Intent data is time-based, information collected about a person’s activities which tell you the topics they are showing interest in or researching. Company websites, B2B publishers, business or technology-focused online communities. Some of our customers have provided us with list of leads and let us analyze their data.

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ClickInsights: What ROI metric should B2B marketers use in this digital marketing era?

Ambal's Amusings

Get Customers. She empowers her clients to create customer-centric nurturing programs that leverage strategic story development to engage prospects until they are sales ready. Many marketers focus on conversion rates of specific phrases or banners and are ignoring other valuable information. Get Content. Ardath Albee's Tip.

ROI 100
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How to put together a top-tier SaaS marketing strategy

Sprout Social

Customers are cycling through SaaS products like crazy. SaaS marketing is all about long-term customers. In short, SaaS companies are looking to acquire and retain customers for the long haul – years at a time. The SaaS customer journey is complex. Sounds like an understatement, right? Translation? Let’s break ’em down.

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What Is Enterprise SEO? (Definition, Examples & Tools!)

Single Grain

1) Reach Your Customers at Every Stage of the Buyer's Journey. Enterprise SEO campaigns target user intents at each stage of the buyer journey : All teams must work together to produce the best results, which looks something like this: The marketing team aggregates data that's related to the products that the customers are most interested in.

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Reduce, Reuse & Recycle: How to Use Business Byproducts to Create Growth Opportunities

Hubspot

These days, we work in an era of “big data ”, where an unfathomable amount of information is collected, stored, and exchanged. If your business has access to a large database of information, consider what you can do to leverage this insight to help others. 10 Tips for Maximizing Your Business' Output. 1) Leverage Big Data. No problem.