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B2B Marketing Traction

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Is Marketing Staffing Going the Way of IT?

B2B Marketing Traction

A good business social media presence should include most of these platforms: Google+, LinkedIn, Slideshare, Facebook, Twitter, Instagram, Pinterest, Vine and YouTube. Website and social media technologies are changing so quickly, marketing specialists are emerging to handle different tactics.

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B2B and B2C Marketing are Dead. Long Live B2H!

B2B Marketing Traction

I read with interest a recent B2B Magazine interview with Rick Segal, Chief Practice Officer at the B2B agency gyro. We’ve talked about this in the weekly B2B Marketing Twitter chat (#B2Bchat). I think this has always been true for those who knew enough to leverage relationships in business.

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Marketing’s Perfect Storm: Copywriting, Optimization & Technology

B2B Marketing Traction

Today as a CMO, marketing consultant or agency, you need to understand and use technology. It’s constantly changing, including the shift from SEO (search engine optimization) to SMO (social media optimization). Marketing Technology.

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Bye Bye, Advertising Madmen. Hello, Marketing Nurturers.

B2B Marketing Traction

Many of us are pretty enamored with the television series Madmen , with its portrayal of advertising industry “madmen” who worked at the agencies behind the scenes, smoking incessantly, fueling their creativity with gallons of alcohol, and relieving stress with illicit affairs. The Author's Madmen Avatar.

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Does LinkedIn Make Your Phone Ring?

B2B Marketing Traction

For a while, I had my Tweets (140 character micro-blog messages) automatically going from Twitter to my LinkedIn status, but I discontinued that automatic connection. Chris works with global companies and government agencies to use disruptive technology for innovation. I update my status several times a week. while mitigating risk.

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B2B Marketing Trends I’m Thankful for

B2B Marketing Traction

One, B2Bl marketers are moving away from subliminal, artificial messages crafted by ad agencies to the more transparent “citizen marketing” of social media; and two, online marketing is much more measurable than offline. There are two major developments for B2B marketers I’m thankful for. Citizen Marketing and Social Media.