ViewPoint

JANUARY 26, 2012

The standard elements of a consumer direct-mail package (outer envelope, letter, brochure, reply form, business reply envelope) work solidly for lead generation. Business mailers generally prefer enveloped mail for cold prospecting, whether it is inside a #10 business size envelope or 6 x 9 inch or larger package.

B to B 120

B to B netFactor Media SEM 120

ViewPoint

MAY 10, 2012

Christopher mentions Twitter’s recent launch of its self-serve ad platform similar to Google AdWords: marketers can go in with their credit cards and place ads. ” You can connect with Christopher and learn more about his work at BtoB Magazine by visiting the following resources: Christopher on Twitter: @cfhosford.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

ViewPoint

MAY 10, 2012

Chris mentions Twitter’s recent launch of its self-serve ad platform similar to Google AdWords: marketers can go in with their credit cards and place ads. ” You can connect with Chris and learn more about his work at BtoB Magazine by visiting the following resources: Chris on Twitter: @cfhosford. What can I do?

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

ViewPoint

MAY 5, 2015

For example, a leading analytics firm I worked with tailored their nurturing program to 4 different verticals and multiple scenarios within each vertical. A more tailored approach towards providing exactly what customers and buyers seek. Coming down the pike will be more tailored understanding referenced above.

Lead Nurturing 120

Lead Nurturing Lead Scoring Lead Ranking Peer-to-peer 120