ViewPoint

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The 5 Top Media for Cold Prospecting

ViewPoint

Instead of relying entirely on Google’s AdWords, business marketers use directories like GlobalSpec (engineering), ThomasNet (industrial), and Business.com (general business) in their search engine marketing mix. Your website The source of your cheapest and most qualified sales leads is right at your fingertips: your company website.

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The Skinny on Lead Nurturing - 11 Experts Weigh In (part 1 of 2)

ViewPoint

For instance, if a visitor comes to an organization’s website, and the company can determine the AdWords’ campaign they used to get there, they can then optimize their site to highlight relevant content and increase the time and quality of the site visit. This is no way to engage and influence. Great insight from our panel so far!