Balancing SEO and PPC to Maximize Search Results
Webbiquity
SEPTEMBER 5, 2017
AdWords likely won’t tell you how low you can go, and will suggest much higher, but because this is your brand and there is likely a much higher relevance to your ads and landing pages, you can significantly reduce costs without losing your position. This can give you an idea of the difficulty in ranking and the traffic you can expect.
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