The Point
NOVEMBER 10, 2016
In 2015, JW Player piloted a small-scale, in-house SEM program on Google AdWords to gauge the potential efficacy of using search advertising to drive qualified leads for its enterprise video platform. Almost all our SEM engagements begin with some kind of audit and assessment,” commented Howard J. Aggressive testing of ad copy.
The Point
JANUARY 13, 2017
It’s puzzling, therefore, why so many SEM campaigns in the high tech space focus exclusively on late-stage offers, namely trials and demos. One reason is a general (short-sighted, in my view) opinion of SEM as merely a tool to find prospects who are ready to buy. Actually, I know why it is.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
The Point
FEBRUARY 24, 2015
Excerpted from the Spear white paper: “ Top 10 B2B Paid Search Mistakes: Why Your Google Adwords™ Campaign Isn’t Working and What to Do About It.” For a free copy, click here.
The Point
DECEMBER 12, 2014
You can determine whether or not a particular landing page needs help by going to the Keywords tab in your AdWords campaign and placing the cursor over the speech bubble next to the status of any keyword. . • Promoting transparency and trustworthiness. Providing ease of navigation.
The Point
OCTOBER 7, 2014
It seems only yesterday that “PPC advertising” was synonymous with Google AdWords. Almost all ad-serving platforms (Twitter, Facebook, Google AdWords) run their auctions based on estimated yield to their network, not simply on bid level. Its top 25 US-based search advertisers alone spent more than $1.3 Billion with Google in 2013.
The Point
JUNE 3, 2009
Tags: Google AdWords SEM SEO Search Engines search marketing paid search PPC search engine marketing.
The Point
MAY 18, 2016
If your Google AdWords campaign isn’t generating the type of lead volume, lead quality, or ROI that it should, it’s highly likely that the campaign is suffering from common missteps that plague many B2B paid search programs.
Expert insights. Personalized for you.
222 
Let's personalize your content