QuanticMind

JUNE 14, 2017

Jerry Dischler, AdWords’ VP of Product Management opens the session by observing that “consumer demands and expectations have gone up in the past few years, especially with mobile.” Data driven research. Here’s our list of the quick hits: Day 1 Keynote – Welcome & SEM Keynote Conversation: Google & SEM.

Paid Search Agency 40

Paid Search Agency PPC Optimization Marketing AI 40

QuanticMind

OCTOBER 24, 2017

Using these tools, advertisers across verticals like such as retail and telecom measured 7 billion store visits in AdWords. A recent case study showed one merchant recorded +71% clickthrough rate (CTR), +76% conversion rate (CVR) and +22% return on ad spend (ROAS). Mapping – The same technology that powers Maps/Earth/Streetview.

Paid Content 40

Paid Content Display Top of Funnel Cost Per Click 40

Biznology

SEPTEMBER 7, 2015

Through web analytics, BuildDirect finds home buyers who purchase a sample have a 60% likelihood of returning to the site within the next 30 days and placing a full order, BuildDirect uses GA’s A/B testing capabilities to perfect its marketing approach. KEEN FOOTWEAR : Is an outdoor shoe manufacturing company based in Portland, Oregon.

Case Study 80

Case Study Case Studies Analytics ROI 80

Single Grain

AUGUST 18, 2023

Dissonance-reducing buying behavior : When a consumer is engaged in research but isn’t finding many options. AdWords Campaign ROI To calculate AdWords ROI, Google suggests taking the revenue you generated from your campaign and subtracting it from your costs, then dividing that figure again by the costs.

Case Studies 98

Case Studies Case Study Paid Content Paid Search Agency 98

Single Grain

JULY 3, 2023

This strategy often involves the use of pay-per-click (PPC) advertising models, such as Google Ads (formerly Google AdWords) and Microsoft Ads (formerly Bing Ads). Effective keyword research is necessary for both paid advertising and SEO. Now, tailor your keyword research to the firm’s specific practice areas.

SEM 52

SEM Paid Content Lead Ranking Lead Scoring 52