NuSpark Consulting

OCTOBER 27, 2013

Chances are, it’s a television ad. Determine format: animated, whiteboard, talking head, interview, presentation, demo, case study. Take advantage of YouTube overlay messaging if you do Adwords. A B2B Video Marketing Strategy Overview. Name a memorable ad in the past. That brings us to a discussion of video marketing for B2B.

Planning 100

Planning Lead Scoring Lead Ranking Lead Generation 100

Customer Experience Matrix

SEPTEMBER 9, 2009

Some of this may be due to the fact that it’s much easier to buy search advertising (think Google AdWords ) than other types of online ads. Thus, social media present a major threat to search advertising revenues. Today it is represented primarily by television. You can date TV-dominated era from, say, 1950 to 1985.

Social Media 120

Social Media Narrowcasting Media Database Marketing 120

Brandpoint

JANUARY 26, 2024

These forms include: In-feed ads (presented on publishing websites as well as social platforms) Paid search ads (the ads at the top of your a search platform) Recommendation widgets (Outbrain, Taboola, StackAdapt, etc.) What does it look like? Shoppers are more likely to see these listings than if they appeared later in the results.

Paid Content 62

Paid Content Advertising Agencies Advertisements Advertising 62

QuanticMind

SEPTEMBER 28, 2016

Some of the greatest challenges to brands at present include attribution, enhanced e-commerce, measuring mobile in-app metrics and how these and other factors directly impact in-store sales and conversions. More importantly, volume of branded search queries on these second-screen devices apparently decreases 50% once the TV gets turned off.

SEM 40

SEM Multi-Channel Paid Content Cost Per Click 40

Buzz Marketing for Technology

JULY 24, 2008

Last week I was at the National Performing Arts Conference in Denver (which explains my brief hiatus from this blog), and I went to a presentation at Opera America assessing the success of the Met Opera's Live in HD   initiative. But then again, neither was Google until it invented AdWords. TrackBack (0). June 25, 2008.

Case Studies 100

Case Studies Emarketing Advertising Agencies Conference 100

Content Standard

OCTOBER 2, 2020

” — Michael Brenner “If you build it, you may still need Google AdWords.” ” — Christopher Penn “Focus on the present. ” — Seth Godin “Our job is to find the truth and present it well.” Social media is more like a telephone than a television.”

Paid Content 117

Paid Content Top of Funnel Planning Paid Search Agency 117

Marketing Insider Group

JULY 1, 2020

They managed $1 million in new business, not from tons and tons of content, but from a logical content bundle that included a white paper, infographic, webinar, live presentation and Slideshare. How has your company’s last AdWords campaign made a positive difference for your customers? Take Demandbase for example. It’s not meaningless.

Marketing Budget 361

Marketing Budget Paid Content ROI Marketing & Strategy 361