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Adapting and Evolving: The Ongoing Process of Marketing Goal Refinement

ClearVoice

.” While that, unfortunately, maybe the case with a good number of personal resolutions as the year wears on, in business, setting sound marketing goals — and following through — is a primary ingredient for success. Markets ebb and flow. User behaviors evolve — and so do marketing goals. Technologies come and go.

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Examples of Account-Based Marketing Use Cases to Help Take Your ABM to the Next Level

The ABM Agency

Reading Time: 10 minutes Account Based Marketing (ABM) is a powerful strategy for B2B organizations that can be used to drive demand and increase customer loyalty. In this blog post, we will explore examples of account based marketing campaigns and strategies that have been successful in increasing engagement with target customers.

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Examples of Account-Based Marketing Uses Cases to Help Take Your ABM to the Next Level

The ABM Agency

Reading Time: 10 minutes Account Based Marketing (ABM) is a powerful strategy for B2B organizations that can be used to drive demand and increase customer loyalty. In this blog post, we will explore examples of account based marketing campaigns and strategies that have been successful in increasing engagement with target customers.

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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

Demonstrating the value of any marketing campaign is challenging. In fact, 43% of companies list it as the biggest marketing challenge: . . This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. .

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The Best Re-Engagement Tactics for Your Marketing Campaigns

Sharpspring

Marketers know this feeling well. Yes, to be a marketer is to know loss. Marketing automation offers a variety of tools to help brands minimize customer churn and inactivity. The most common strategy for re-engaging customers is email, but social and paid/display media are also very effective mediums.

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100 Key E-Commerce Statistics That Will Generate Sales

Atomic Reach

Understanding your ideal buyer will allow you to create strategies that will help you to develop leads that you can then convert into sales. E-commerce sales are projected to grow to $4.1 Asia has the largest regional e-commerce market with $831 billion. In 2019, e-commerce sales are expected to account for 13.7

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Full Funnel Marketing: What It Is, And How To Do It Properly (With Strategies And Examples)

SnapApp

. Marketing isn’t as simple as it used to be. It’s no longer a matter of bringing in as many leads as possible and handing them off to the sales team for qualification. With the amount of research now performed online — enabled by the vast amount of freely available content — buyers tend to qualify themselves, instead. . .