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Can you do top-of-funnel marketing automation without CRM?

Biznology

If you’re a small or medium size business selling to consumers, you probably want to both automate and personalize your marketing campaigns. The solution, of course, is marketing automation linked to your customer relationship management (CRM) software. Fortunately for SMB marketers, CRM is becoming main stream.

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

Not suprising, considering that 87% of SMBs say that social media has helped them either somewhat or a great deal in th past year. Of those using this channel, social media accounts for 32% of SMB marketing activities. Marketing Charts ). Okay, so most marketers have now embraced social media. Earnest Agency ).

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How Facebook’s New Explore Feed and Ad Transparency Will Affect Marketers

Adobe Experience Cloud Blog

Scott Minor , Online Marketing Program Manager, says, “I’m glad to hear this isn’t planned to go global. ” “To me, this sounds like Facebook is inching closer to a Google Adwords approach—a bidding war between advertisers. It’s already difficult to advertise against competitors online with a minimal budget.

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The Science of Email Marketing « The Effective Marketer

The Effective Marketer

Also, MailChimp is now known to be used by large corporations (they focus on SMB market) therefore the data may not take into account larger organizations. This entry was posted on Thursday, February 10th, 2011 at 12:19 pm and is filed under Email Marketing , Lead generation , Marketing Training , Online Marketing.

Planning 100
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Marketing Automation Monday is Here!

The Effective Marketer

Buyer personas and content creation The interaction was great and the fact that we had people from both SMB and large companies was great, we could hear both sides of the story and how different size companies work with marketing automation. One of the interesting points raised during the discussion was about content creation.

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Small biz starved for Internet marketing knowledge

Biznology

It says that the SMB in the local business community is hungry for information about marketing their business. Here are some overall observations from the event and the larger implications in the local marketing scene. Main keynote speaker, Sam Feldman of Google's National Agency Team for Adwords, was a great choice.

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4 Content Strategies for B2B Corporate Blogging

Online Marketing Institute

Besides Google Adwords and Bing, what other major PPC sevices are. Derek has presented to audiences for Business Wire, Microsoft, Bentley College and is active in a range of New England communities supporting online marketing. I am going to set up PPC for three senior living communities, all.