KoMarketing Associates

JANUARY 29, 2015

As I reviewed Salesforce 2015 State of Marketing report, I was encouraged to read that even though search engine marketing took a backseat to more “popular” programs such as social media and mobile marketing, it is still considered a highly valuable and effective component of the marketing mix.

Adwords 120

Adwords Advertising Agencies Organization Work Management 120

Webbiquity

MAY 6, 2013

SEM changes take effect in a matter of minutes. • Given that PPC advertising is likely to play an important role in your online marketing mix , how can you most effectively target your ads? How to Handle the AdWords Ad Rotation Changes by Search Engine Watch. 5 Quick Ways to Increase Conversions in AdWords by Fathom Blog.

PPC 100

PPC Paid Search Agency Adwords Tips 100

Golden Spiral

JANUARY 20, 2017

Below, Chris discusses the reasons that B2B technology companies should make SEO & SEM part of their strategy in the coming year. Chris, now that we’re starting a new year, why should B2B technology companies add SEM/SEO to their marketing mix? How can B2B companies set themselves up for SEO/SEM success in 2017?

Paid Search Agency 67

Paid Search Agency Search Marketing SEM B2B Marketing 67

ViewPoint

JANUARY 26, 2012

Search engine marketing (SEM) Business buyers today use the Internet as their primary research tool to solve business problems, so search engine marketing (SEM) has become the hottest of the hot. Its high perceived value and standout physical features tend to get past gatekeepers, and straight to the executive desktop.

B to B 120

B to B netFactor Media SEM 120

Smashmouth Marketing

DECEMBER 21, 2008

Also – don’t forget to integrate your blog, Twitter page and social networks in every element of the Marketing mix. Mike: One thing we've done is brought on a marketing MBA from one of the local universities. SEM or SEO? You see, SEM (or Google AdWords PPC advertising) is particularly good for keyword testing.

Budget Programs 100

Budget Programs Social Media Paid Search Agency SEM 100

Smashmouth Marketing

DECEMBER 15, 2008

Also – don’t forget to integrate your blog, Twitter page and social networks in every element of the Marketing mix. Mike: One thing we've done is brought on a marketing MBA from one of the local universities. SEM or SEO? You see, SEM (or Google AdWords PPC advertising) is particularly good for keyword testing.

Budget Programs 100

Budget Programs Social Media Paid Search Agency Social Marketing 100

WebMarketCentral

JANUARY 24, 2008

The last post here presented some of the best articles and blog posts on general search engine marketing practices. This post focuses on interesting observations and helpful advice pertaining specifically to Google AdWords, the largest SEM platform. All of which would have sent a perfectly profitable campaign into a tailspin."

Adwords 20

Adwords Paid Content SEM Google 20