Directive Agency

APRIL 22, 2022

Long-tail vs. short-tail keywords. Small businesses don’t have the budget, staff, or expertise to target short-tail (“fat head”) keywords so they usually target long-tail keywords. Short-tail keywords usually have a single word in them, they have a bigger search volume, but they’re harder to rank for.

Enterprise Management 52

Enterprise Management SEO Long Tail Marketing Thought Leadership 52

Biznology

JUNE 14, 2016

So, since blogger outreach is at the top of mind, I thought I would talk a little bit about the tools of the trade — what we use to stoke excitement about our clients! Check, check, check, check, and check! Check, check, check, check, and check! OK, now on to tools. While influencer marketing is PR, you need to treat it like sales.

Tools 80

Tools Godaddy Long Tail Marketing Marketing Analytics Tools 80

seo.co

OCTOBER 29, 2021

There are lots of free and paid keyword research tools available, but I recommend Google Adwords Keyword Tool. Therefore, you’re probably better off with long-tail keywords , which are usually more specific and less common than other keywords. Singular keywords like “shoes” are usually the most competitive.

Copywriting 105

Copywriting SEO Top of Funnel Keywords 105

Biznology

JANUARY 7, 2014

A majority of my revenue is generated from blogger outreach, namely long-tail and deep-dive, outreach that extends all the way into the thousands of bloggers. Trying GroupHigh for Blogger Outreach Campaigns (biznology.com). Trying GroupHigh for Blogger Outreach Campaigns (business2community.com).

Fulfillment 80

Fulfillment Blogger Advertising Agencies Paid Search Agency 80

Directive Agency

MAY 9, 2017

This person should have a solid understanding of how your financials work, while also have a creative side that allows them to think beyond just the AdWords interface. Content promotion via target outreach. AdWords and analytics are properly linked. Setup AdWords account with MCC. Link AdWords to Analytics.

Paid Search Agency 85

Paid Search Agency Work Management Enterprise Management B2B Marketing 85

Zoominfo

AUGUST 7, 2018

Marketers use this app to find new long-tail keyword ideas in seconds. Then, filter by search volume, CPC, or Adwords competition to find top keyword opportunities. Automated follow-ups help marketers schedule mass outreach campaigns for guest blogging and social sharing opportunities.

Marketing Automation Services 178

Marketing Automation Services Enterprise Management Work Management B2B Marketing 178

Zoominfo

AUGUST 7, 2018

Marketers use this app to find new long-tail keyword ideas in seconds. Then, filter by search volume, CPC, or Adwords competition to find top keyword opportunities. Automated follow-ups help marketers schedule mass outreach campaigns for guest blogging and social sharing opportunities.

Marketing Automation Services 130

Marketing Automation Services B2B Marketing Enterprise Management Work Management 130

distribion

MARCH 22, 2017

Place banner ads or bid on paid search terms using Google Adwords or Bing Ads. Unless you’ve mastered these activities and can create a sense of urgency, your outreach efforts could come across as ‘spammy’ and turn off prospects rather than attract them. Run social media advertising campaigns. Make a choice.

Multi-Channel 55

Multi-Channel Marketing Mix Paid Content Webinar Metrics 55

PureB2B

NOVEMBER 2, 2017

Pushing your content through email newsletters, email outreach, and SMS updates is a form of content distribution. Choose a long-tail keyword that your target audience uses to search for content. Tools such as Moz’s Keyword Explorer and Google AdWords can help you look for relevant keywords with significant search volume.

Distribution 79

Distribution Paid Content SMS Buyer Personas 79

PureB2B

NOVEMBER 2, 2017

Pushing your content through email newsletters, email outreach, and SMS updates is a form of content distribution. Choose a long-tail keyword that your target audience uses to search for content. Tools such as Moz’s Keyword Explorer and Google AdWords can help you look for relevant keywords with significant search volume.

Distribution 62

Distribution Paid Content SMS Buyer Personas 62

Albacross

MAY 22, 2019

Build Public Relations (Editorial Outreach). Google AdWords. Last but not least, we have Google AdWords. Generating leads via AdWords isn’t as straightforward as it is with LinkedIn Lead Gen Forms or Facebook Lead Ads, but they can still be very effective if used the right way. The choice is yours! Strategy 17.

Lead Generation 91

Lead Generation Paid Content Lead Ranking Lead Scoring 91

Optinmonster

AUGUST 27, 2023

This can be useful for guest blogging and other content marketing outreach. You can also use display ads from Google AdWords , using plain text, images, videos, and more. Plus, world-class customer support! OpenSiteExplorer OpenSiteExplorer , by Moz, tracks page authority and domain authority for sites.

Paid Content 94

Paid Content Content Marketing Top of Funnel Planning 94

Biznology

APRIL 23, 2013

My expertise, however, is online community outreach and engagement. Back in 2006 I developed a strategy of blogger outreach that allowed my to reach out to more than just 25 top-tier bloggers by hand over time but to 2,500-5,000 bloggers. The Quantum Mechanics of Blogger Outreach. Be a Big Fish in the Blogger Outreach Pond.

Blogger 80

Blogger Outreach Social Media PR 80