Webbiquity

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How B2B Brands Can Drive More Leads This Year

Webbiquity

Leverage LinkedIn. LinkedIn is the primary social network for professionals, about 546 million , round the world. LinkedIn’s free company pages are your core presence for connecting with professionals and developing and sharing content for brand awareness. Use LinkedIn Ads. Images via LinkedIn Marketing Solutions.

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Five Reasons Why Sales Strategy Doesn’t Work for Many Small Businesses

Webbiquity

For instance, with a $4,000 budget, it is wise to spread the campaign over few months invest in one channel at a time (spend first $1000 on Adwords in the first month, next $1000 on FB ads in next month and so on) and squeeze the channel altogether. For example, many businesses spend thousands of advertising dollars on Google Adwords.

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The Entrepreneur Interview Series #8: John Sundberg, Kinetic Data

Webbiquity

Realizing different customers were often asking him to solve very similar problems, he transitioned the organization to building software products. The Product. Webbiquity: What were the most effective channels or methods for you to get the word out to prospective customers when you first launched your product? The Launch.

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SEM Mystery: The Case of the Missing Leads

Webbiquity

Government stuff, on AdWords. Same product as before, only they’d made a few tweaks to optimize it for business use. Two months down the road, the AdWords campaign was in trouble. I know how to play good cop / bad cop with an AdWords report. Share this on LinkedIn. I had figured as much. Went great.

SEM 100
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The Future of Digital Marketing According to the Giants

Webbiquity

Google certainly knows this – their Webmaster Tools, Analytics and AdWords platforms belong to the most informative, readily available data tracking technology there is online. Clayton can be found on LinkedIn and Google+. It seems this year, they want to improve their platforms even further.

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). Ever feel frustrated and less productive than you’d like to be at work, even though you’re working hard and putting in a ton of hours? e-Strategy Trends ). Earnest Agency ). eMarketer ).

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Three Key Insights on How B2B Marketing is Changing

Webbiquity

Data from the report was supplemented with examples from B2B technology companies as well as research from other sources, including LinkedIn’s marketing group. Finally, according to Jon Lombardo of LinkedIn, 83% of B2B buyers say that “thought leadership” increases their trust in B2B vendors.