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The 12 Best Competitive Intelligence and Benchmarking Tools

Webbiquity

increasing social engagement, website traffic over time, etc.) To answer the second, here are the 12 best tools for comparing your brand’s performance to your top competitors in terms of web traffic, social media brand mentions, target keywords, online advertising, organic search visibility, and other factors. 3) BuzzSumo.

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The Ultimate Guide To A Content Marketing Strategy That Delivers ROI

Marketing Insider Group

Once you get your content marketing strategy going, it’s that positive snowball effect in action. They managed $1 million in new business, not from tons and tons of content, but from a logical content bundle that included a white paper, infographic, webinar, live presentation and Slideshare. It funds itself. It funds itself.

Insiders

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The Big List of Content Marketing Acronyms

Brandpoint

So go ahead and Ctrl + F or Command-F and search the acronym you’re looking for. We update this list as we go so if you don’t see something today, there’s a good chance it’ll be here soon. Ad-value equivalency, or AVE, is a PR tool for measuring the success of a given earned media campaign or placement.

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Landing Page, Microsite, Pillar Page, or Content Hub: How to Choose the Right Page Type for Your Content Marketing Needs

Contently

You’re not alone if you’re confused about the growing number of page types in the content marketing world. But knowing the difference between a landing page, a microsite, a pillar page, and a content hub can help you achieve your goals throughout the marketing funnel, which might include: driving top of funnel traffic.

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2022 Social Media Guide to Lead Generation

PureB2B

Social media is effective for B2B lead generation as 72% of Internet users use it. Social media channels were the 3rd leading source of web visits for businesses. Social media is a proven marketing strategy for generating leads and building relationships. Another social media channel to consider is Twitter.

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The 10 Best Subreddits for Marketers

Contently

The site, after all, has billed itself as “the front page of the internet” for more than a decade. The site, after all, has billed itself as “the front page of the internet” for more than a decade. What’s the first thing that comes to mind when you think of Reddit? r/marketing. r/askmarketing.

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2020 Social Media Guide to Lead Generation

PureB2B

Social media is effective for B2B lead generation as 72% of Internet users use it. Social media channels were the 3rd leading source of web visits for businesses. Social media is a proven marketing strategy for generating leads and building relationships. encourage social sharing. CLICK TO TWEET.