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Privacy Policy Compliance & Optimization Check-up for Website Owners and Advertisers

ClearVoice

First of all, on all the main pages of your site, most people choose to put it in either the header or footer so that it’s accessible throughout all pages of your site (that use the header and footer). Privacy policy placement on landing pages. Those platforms include: Google AdWords.

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Retargeting Ads: Why and How You Should Be Doing it (and Tools to Help)

BenchmarkONE

Google AdWords. This is especially convenient if you’re already a Google AdWords user for other marketing or SEO strategies. SharpSpring Ads (formerly Perfect Audience) is our absolute favorite retargeting tool, which is evidenced by the fact that we use their services for our own business (full disclosure). SharpSpring .

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Google Ads Basics: A Guide to Setting Up Your First Google Ads Campaign

Unbounce

Full disclosure—I’m pretty new to setting up Google Ads myself, in the interest of taking a genuine, no-foolin’ beginner’s approach. Quality Score is a measurement of relevance through an assessment of click-through rate, ad relevance, and landing pages experience. ” Terms to Know.

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The Power of Return On Marketing Investment Calculations

Online Marketing Institute

280 Group’s Adwords ROI Calculator. disclosure – this is my company’s tool!) Each campaign, is tracked, unique phone numbers, email forms, and landing pages are used to test and track results. Application: Simple PPC (Pay-per-click campaigns) calculator, but limited to B2C businesses. Format: Web application.

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A Year in Review: The Biggest Social Media Updates of 2013

Hubspot

Comments and apps and pages, oh my! This new search functionality allows anyone to search and find terms in posts, updates, check-ins, pages, apps, groups, and comments from your friends or those who post publicly. (We Landing Pages? 2) Showcase Pages were also unveiled by LinkedIn. Pin ‘em! Pin those, too!

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9 Client Reporting Tools That Will Save Your Agency Time

Hubspot

Megalytic provides templates so that you can easily import your data from sources such as Google Analytics, AdWords, Facebook, a CSV file, and others. The tool has a library of widgets, such as ecommerce sales by geography, AdWords conversions, social referrals, etc., Disclosure: DataHero is a HubSpot integration partner.).

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10 Rules for Thriving at an Agency

Directive Agency

Full disclosure, sometimes my noggin needs a break and I will carpool karaoke it and jam out to some tunes. Search Engine Land – (LINK). We use a number of different tools at Directive Consulting, but one shockingly under-utilized tool is the SERPs (Search Engine Results Page). SEMrush Blog – (LINK).