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5 Brands Using Documentary-Style Video Content Marketing to Drive B2B Conversions

Content Standard

Compared to white papers and case studies, documentaries let you share information with a more human touch, while still keeping your brand in focus. This video tells the story of how William Painter, a sunglasses startup based in San Diego, uses YouTube Ads to grow their sales and reach.

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3 Paid Media Tactics Designed To Aid B2B Account Based Marketing Efforts

KoMarketing Associates

Generally in PPC, we target high value keywords to inform and acquire new customers based on need, specific pain points, or keywords associated with products or services. AdWords Customer Match. These options allow you to add additional tactics and segmentation to your marketing initiatives in AdWords.

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B2B Online Video Marketing; Planning to Execution Best Practices for Lead Generation

NuSpark Consulting

Depending on what you read, most research shows that white papers are still the most authoritative content asset, but video marketing continues to grow. YouTube averages 4 billion hits each day, and 61% of B2B marketers leverage YouTube to extend the reach of their messaging and brands. A multi-media strategy works best.

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36 Digital Marketing Experts You Need To Follow On Social Media

SocialPilot

Author of 3 books on white paper writing and growth hacks for businesses Why should you follow him? She also posts valuable information on content marketing, social media marketing, inspirational quotes for budding marketers, and more. Heidi’s writing is personal, relatable, and informative. Why should you follow her?

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SEM for B2B – Best Practices and Ad Types to Use in SEM for B2B

QuanticMind

Are they are in research mode looking primarily for information about potential options? They’re more likely to be receptive to top-of-funnel messaging that fulfills their information needs without using a hard sell to pressure them. These ads are shown as pre-roll ads before YouTube videos.

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Best Random but Interesting Posts, Articles and Resources of 2009

Webbiquity

There’s no magic to linking to a YouTube video, but want to know how to link to a specific point, by minute and second, in a video? Beyond standard content like case studies and white papers, what other information formats work best for b2b lead generation and nurturing? What exactly is “Web 3.0?&#

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The Recession is Here - Time to Become an Eco-Marketer

Anything Goes Marketing

Use social media techniques such as Twitter and YouTube to maximize the effect of your webinars, videos and white papers. The best solution for this is a lead scoring process that scores leads based on their explicit information (industry, job role etc.) youtube landing pages enewsletter RSS webinars / webcasts Google.