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Google Adwords Remarketing: An Overview of Google Ad Retargeting

LeadSquared

Google Adwords Remarketing, also known as Ad Retargeting, is a form of online advertising which runs ads across the Google Display Networks (GDN). So, utilizing Remarketing strategy can dramatically Increase your Return on Investment (ROI) on your Google Adwords Campaigns.

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How To Squeeze More SEO Out Of Your B2B Marketing Budget Priorities

KoMarketing Associates

Earlier this month MarketingSherpa released a chart from last year’s Email Marketing Benchmark Report, highlighting budget priorities across various B2B marketing programs. Mobile Marketing. Here are a few articles we’ve written discussing the impact of SEO with mobile marketing initiatives.

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marketing action plans

The Effective Marketer

Marketers are used to creating marketing plans, including advertising campaigns, trade show schedules, etc. Many marketers I know have calendars posted on the walls marking important dates, deadlines, events, and so forth. A great marketing plan is created! Spreadsheets abound, and ideas flow.

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B2B Email Design – Gallery 2 « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking B2B Email Design – Gallery 2 Last week I started an email design gallery containing a series of HTML emails I received. Good balance between copy and design elements. Big blue lead in.

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KoMarketing Year in Review: Top Posts from 2015

KoMarketing Associates

Three years ago our leadership team made it a point to treat our online marketing experience as a priority in organizational strategy and business development. 50+ Statistics Designed to Influence B2B Marketing Budgets in the New Year by Derek Edmond. Key Online Marketing Milestones.

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Google Remarketing Setup – Webinar Recording and FAQs

LeadSquared

Google Remarketing can help you attract those visitors and bring them back to your website. We recently conducted a webinar that discussed the steps to setup Google Remarketing Campaigns on Adwords. You can setup Google Analytics Remarketing code on your website to track your visitors and study their search trends.

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Marketing Automation Monday is Here!

The Effective Marketer

Buyer personas and content creation The interaction was great and the fact that we had people from both SMB and large companies was great, we could hear both sides of the story and how different size companies work with marketing automation. One of the interesting points raised during the discussion was about content creation.