Customer Experience Matrix

AUGUST 13, 2013

The system can also integrate with event management software and Google AdWords. Partner agencies are available for telephone lead qualification, search engine optimization, and paid search.

Marketing Automation Services 120

Marketing Automation Services Advertising Agencies Marketing Management Marketing Automation 120

Customer Experience Matrix

OCTOBER 19, 2010

Also can capture results of Google Adwords campaigns and has a URL-shortener to track traffic from social media. Users can import lists, compose and send emails, build landing pages, execute multi-step event-triggered campaigns, monitor Web behaviors, score leads, exchange data with SugarCRM or (soon) Salesforce.com , and run reports.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Automation Marketing Management 120

Customer Experience Matrix

FEBRUARY 5, 2015

Google Adwords integration and advertising through Facebook, Twitter, and LinkedIn audiences are more widely available but I don’t include them here. But that’s a much weaker selling point than being one of the few firms to do it at all.) - ad tech integration.

Marketing Automation Services 120

Marketing Automation Services Demand Generation Agencies Marketing Report Marketing Automation 120

Customer Experience Matrix

JULY 15, 2009

Some of the vendors offered alternative measures, such as search counts from Google AdWords. There's value in having an objective, non-self-reported measure, even a crude one, to put the different competitors in perspective.

Marketing Automation Services 120

Marketing Automation Services Work Management Demand Generation Marketing Management 120

Customer Experience Matrix

JANUARY 22, 2014

Not quite standard but increasingly common features include social media sharing and tracking, Webinar integration, visitor identification via reverse IP lookup, and capturing campaign information from Google AdWords.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Marketing Automation Automation 120

Customer Experience Matrix

JUNE 3, 2009

Instead, Marketbright plans to add “self-optimizing” capabilities similar to Google AdWords, which will let marketers load alternative versions and have the system automatically select the better-performing option over time.

Work Management 120

Work Management Marketing Automation Services Marketing Management Demand Generation Agencies 120

Customer Experience Matrix

JULY 30, 2009

The one major missing inbound marketing feature is paid search management, such as Google AdWords integration. Hubspot Marketing VP Mike Volpe said that paid search can be tracked as a source, and that clients have not requested deeper integration – apparently because they’re already happy with the AdWords interface.

Small Business Marketing 120

Small Business Marketing Bundling Work Management Paid Search Agency 120

Customer Experience Matrix

SEPTEMBER 9, 2009

Some of this may be due to the fact that it’s much easier to buy search advertising (think Google AdWords ) than other types of online ads. If you’ve been wondering why Google should be concerned about Twitter and Facebook , that’s your answer. post-sale relationship.

Social Media 120

Social Media Narrowcasting Media Database Marketing 120

Customer Experience Matrix

JULY 20, 2009

As an outgrowth of search engine marketing specialist FoundPages , the system naturally incorporates strong features for tracking Google AdWords campaigns, calculating return on investment, and measuring visitors’ Web activities. So, on balance, more options is good news. For example, take Active Conversion.

Active Conversion 120

Active Conversion Lead Ranking Lead Scoring Lead Management 120

Customer Experience Matrix

DECEMBER 3, 2008

These are nicely implemented with refinements including: - integrated site search, including the ability to use visitor queries as part of their behavior profiles (something I haven’t seen in other demand generation products) - different scoring rules for customers in different segments (other systems could achieve this but not so directly) - auto-response (..)

Demand Generation 120

Demand Generation Enterprise Management Small Business Marketing Pricing 120

Customer Experience Matrix

OCTOBER 22, 2009

online chat and - telemarketing support through the CRM component.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

AUGUST 3, 2009

That is, youcalc provides analytical applications that read from an existing system, typically a Software-as-a-Service vendor like Salesforce.com or Google AdWords. Most current youcalc applications display a single chart from a single data source, such as “Time-Day Distribution for Google Analyzer”.

Work Management 120

Work Management Marketing Management Demand Analytics 120

Customer Experience Matrix

JUNE 27, 2012

Beyond the Pardot system itself, the Dell offering includes pre-built integration with the other Dell products and with Microsoft Dynamics CRM , and fixed-price implementation packages (from free to $5,000) including training, campaign development, site search setup, CRM integration, and Google AdWords integration.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation Salesforce.com 120

Customer Experience Matrix

DECEMBER 12, 2010

Current examples: Hubspot's Web site grader for SEO, Omniture Test & Target for landing page optimization, Google AdWords for keyword and copy testing.) Integration will be the new mantra.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

JANUARY 31, 2014

Other advantages include Google Adword integration; tagging leads by search term and Facebook ad; integration with Webex and GoToWebinar for event management; and a partnership with ZoomInfo to add contact names from companies that visit the client’s Web site.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Marketing Management Marketing Automation 120

Customer Experience Matrix

MAY 20, 2009

Certainly there is a list of hot items right now: Webinar integration, digital asset management, dedicated IP addresses for outbound email, APIs to post data from external forms, integration with Google Adwords, providing contact names from external databases when a visiting company is recognized by its IP address, pulling data from social networks (..)

Digital Asset Management 120

Digital Asset Management Work Management Marketing Management Rules 120