Sprout Social

APRIL 19, 2017

The direct link between social media and a new customer might not always be as direct as a Google Adwords or media buying campaign. Social continues to prove it’s one of the most valuable traffic generators. You can use Sprout to generate reports and share learnings with others on your team. Build Awareness.

Social Media 101

Social Media Paid Content Lead Scoring Lead Ranking 101

The Effective Marketer

MARCH 9, 2010

Design #6 Email Sender: SPSS Email Title: What if you had the power to increase campaign response rates and ROI? An unopened email doesn’t generate leads whether is plain text or nicely designed html. What I Like: Cathy header and good combination of graphic with text to get people interested. Nothing beats good copy.

Marketing Budget Creation 100

Marketing Budget Creation Design Email Marketing Planning 100

Albacross

AUGUST 28, 2018

In this article, we discuss 8 lead generation strategies that will help you reach out to potential customers. Another great way of generating more leads is to increase your visibility on social media. Words that boost response rates include “connect”, “talk”, “chat”, and “call”. You’re at the right place. Guest Blog.

Paid Content 70

Paid Content Ideal Customer Profiles Tactics Adwords 70

KoMarketing Associates

SEPTEMBER 20, 2018

AdWords has this functionality; there’s a good video for how to exclude an audience on either the Search or Display networks here. Use AdWords Frequency Reports to avoid ad fatigue. For AdWords users, this is fairly easy. Just head into the AdWords Frequency Report and take a look at when engagement is dropping off.

Paid Content 121

Paid Content Effectiveness Ad Frequency Marketing Automation Services 121

Albacross

AUGUST 28, 2018

In this article, we discuss 8 lead generation strategies that will help you reach out to potential customers. Another great way of generating more leads is to increase your visibility on social media. Words that boost response rates include “connect”, “talk”, “chat”, and “call”. You’re at the right place. Guest Blog.

Paid Content 40

Paid Content Ideal Customer Profiles Tactics Adwords 40

Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) Among other stuff.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Albacross

NOVEMBER 13, 2018

In this case study, SalesFolk talks about how they helped their client boost their cold email open and response rates. The client had a <2% response rate before they approached SalesFolk, and after they tweaked their email according to SalesFolk’s suggestions, here were their results: 57% open rate 21% response rate.

Lead Scoring 67

Lead Scoring Lead Ranking Advertising Agencies Top of Funnel 67

PureB2B

NOVEMBER 29, 2016

Marketing automation systems have paved the way for us to improve lead generation efficiency while analyzing results in a predictable, measurable way. Lead nurturing also enables businesses to “generate as much as 50% more sales-ready leads at 33% lower cost per lead,” based on reports from Forrester Research.

Marketing Automation Services 68

Marketing Automation Services Resource Management Marketing Automation Digital Asset Management 68

PureB2B

NOVEMBER 29, 2016

Marketing automation systems have paved the way for us to improve lead generation efficiency while analyzing results in a predictable, measurable way. Lead nurturing also enables businesses to “generate as much as 50% more sales-ready leads at 33% lower cost per lead,” based on reports from Forrester Research.

Marketing Automation Services 62

Marketing Automation Services Resource Management Marketing Automation Digital Asset Management 62

OutboundView

SEPTEMBER 20, 2018

Our Approach to Client Acquisition & Lead Generation. When a new VP of Sales is hired, that is a good time for our team to reach out and discuss their lead generation strategies, because they’re typically reviewing new sales processes. Personalization at scale increases your response rate. When should you hire?

Paid Content 34

Paid Content Sales Management Enterprise Management Work Management 34

Hubspot

JULY 26, 2011

Google AdWords determines cost-per-click in part based on the quality of your landing page. AB testing is so great because you can test and optimize everything about your webpage until you receive the response-rate you are looking for. New Research: Lead Generation Lessons From 4,000 Businesses. Connect with HubSpot :

Landing Pages 28

Landing Pages A/B testing Conversion Cost Per Click 28

Albacross

MAY 22, 2019

Check out: How to Master Lead Generation. In a nutshell, Albacross is a simple-to-use tool that allows B2B marketers to automatically generate leads from their company’s website. eCommerce aside, exit pop ups can also be used by B2B marketers to generate more leads. You want them to hone in on your offer, and convert!

Lead Generation 91

Lead Generation Paid Content Lead Ranking Lead Scoring 91

KEO Marketing

JANUARY 27, 2015

User-generated content of that type will continue to be popular. Google recently announced changes to AdWords for Video reports, with the performance and engagement dashboard now offering insight on both paid and organic video performance. Marketers will benefit from enhanced and expanded metrics.

Paid Content 48

Paid Content Inbound Marketing B2B Marketing Work Management 48