landing-page Adwords Generation White Paper Youtube 
NuSpark Consulting
MARCH 3, 2016
You’ve written, designed and produced a white paper. Your objective was likely to establish thought leadership, generate leads and perhaps use it to nurture existing leads until they’re ready to buy. If you subscribe to the theory of “if you build it they will come,” your white paper is dead in the water.
NuSpark Consulting
OCTOBER 27, 2013
Depending on what you read, most research shows that white papers are still the most authoritative content asset, but video marketing continues to grow. YouTube averages 4 billion hits each day, and 61% of B2B marketers leverage YouTube to extend the reach of their messaging and brands. A multi-media strategy works best.
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The Point
JUNE 8, 2016
However, a more balanced, integrated nurture program – one that incorporates other communication channels – can help accelerate the lead lifecycle and improve demand generation ROI by maximizing the chances that your nurture message reaches its intended recipient. That’s not because email is going away any time soon.
Anything Goes Marketing
NOVEMBER 16, 2008
It's been proven that archived webinars can generate more leads then the actual live event. Use social media techniques such as Twitter and YouTube to maximize the effect of your webinars, videos and white papers. Optimize your landing pages by removing any unnecessary fields. Recycle your "inactive leads".
Webbiquity
JANUARY 2, 2013
What’s the key to generating more inbound marketing leads? Worldwide, 86% of companies have a presence on Facebook and Twitter, while just over half use YouTube and Linked and only slightly more than a third have a presence on Pinterest and/or Google+. 48% have generated customers through Twitter and 42% through Facebook.
Online Marketing Institute
DECEMBER 23, 2010
In the last MarketingSherpa Search Marketing Benchmark Guide (2009), data indicated that the average CPC for B2B lead generation efforts was $3.33, vs. $0.78 for B2C lead generators. white paper download vs. request for quote) Here are some specific strategies to minimize the impact of high CPC’s 1.
Online Marketing Institute
MARCH 21, 2011
Tweet Is your company website not doing its job — i.e. generating leads and sales? If you’re using social media, add social media icons to each page of your site to make it easy for people to follow you. If you’ve been quoted in the media, add media logos to your home page to boost your brand and image.
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