33 Inspiring B2B digital marketing case studies
grow - Practical Marketing Solutions
MAY 21, 2015
Here we go: CONTENT MARKETING ADP : Developed a content marketing campaign to connect and engage with their target audience on a ADP solution using white papers and a diagnostic assessment tool. The campaign generated over $1 million in new sales opportunities with several deals closed within the first 3 months of launch. Is it harder or are we not looking hard enough? million.
How to Use SWOT Analyses for Smarter Content Strategies
NOVEMBER 28, 2014
You can use our SWOT analysis template , or simply draw four boxes on a piece of paper, similar to the illustration below. Or a weakness could be that your content focuses on one part of the funnel only, like lead generation, and you''re lacking content to help close deals. It''s the most wonderful time of the year for content marketers. How to Do a Content SWOT Analysis. Weaknesses.
Why hiring a search marketing firm is a waste of money
MARCH 14, 2011
Find New Customers is top 5 on page one of Google for each of our main keywords, like B2B lead generation , sales lead generation , and lead generation companies. To show what we accomplished, check out the image below (click on the image to enlarge it) – a Google search on the term “ B2B lead generation – one of our most important keywords.
What Life in Modern Marketing Looks Like: 13 Personal Stories
MARCH 30, 2015
My normal day involves scheduling interesting social media updates for my company, brainstorming ideas for eBooks and white papers, creating blog posts, creating collateral to support the sales team, and using marketing software to analyze my performance. that means checking website analytics, AdWord account conversions, and then business numbers. What are the implications?