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33 Inspiring B2B digital marketing case studies

grow - Practical Marketing Solutions

Here we go: CONTENT MARKETING ADP : Developed a content marketing campaign to connect and engage with their target audience on a ADP solution using white papers and a diagnostic assessment tool. The campaign generated over $1 million in new sales opportunities with several deals closed within the first 3 months of launch. Is it harder or are we not looking hard enough? million.

Why hiring a search marketing firm is a waste of money

Fearless Competitor

Find New Customers is top 5 on page one of Google for each of our main keywords, like B2B lead generation , sales lead generation , and lead generation companies. To show what we accomplished, check out the image below (click on the image to enlarge it) – a Google search on the term “ B2B lead generation &# – one of our most important keywords.

How to Use SWOT Analyses for Smarter Content Strategies


You can use our SWOT analysis template , or simply draw four boxes on a piece of paper, similar to the illustration below. Or a weakness could be that your content focuses on one part of the funnel only, like lead generation, and you''re lacking content to help close deals. It''s the most wonderful time of the year for content marketers. How to Do a Content SWOT Analysis. Weaknesses.


What Life in Modern Marketing Looks Like: 13 Personal Stories

CMO Essentials

My normal day involves scheduling interesting social media updates for my company, brainstorming ideas for eBooks and white papers, creating blog posts, creating collateral to support the sales team, and using marketing software to analyze my performance. I’m constantly asking myself, “Is marketing generating enough quality leads?” What are the implications?

Summary of Sold-out "Science of Inbound Marketing" Session at Dreamforce 2011


HubSpot had a remarkable presence at Dreamforce. View more presentations from HubSpot Internet Marketing. And Brian didn't get a chance to tell you a whole lot about the inside workings of HubSpot marketing and stuff that works because he's more judicious than I am. Other things that we've done that's interesting how many people saw Dan Zarrella from HubSpot this week?

What is a Marketing Technology Stack? Definitions, Stats and Examples.


CRM software like Salesforce or HubSpot. While there are hundreds of different technologies that fall in this category, the most common ones will include platforms like Google AdWords , Bing Ads , AdRoll and facebook Power Editor. . A solid CRM solution like HubSpot or Salesforce will help you track all customer relationships, and provide valuable insights . Scott Brinker.