33 Inspiring B2B digital marketing case studies
grow - Practical Marketing Solutions
MAY 21, 2015
Here we go: CONTENT MARKETING ADP : Developed a content marketing campaign to connect and engage with their target audience on a ADP solution using white papers and a diagnostic assessment tool. The campaign generated over $1 million in new sales opportunities with several deals closed within the first 3 months of launch. Is it harder or are we not looking hard enough? million.
Why hiring a search marketing firm is a waste of money
MARCH 14, 2011
Find New Customers is top 5 on page one of Google for each of our main keywords, like B2B lead generation , sales lead generation , and lead generation companies. To show what we accomplished, check out the image below (click on the image to enlarge it) – a Google search on the term “ B2B lead generation – one of our most important keywords.
How to Use SWOT Analyses for Smarter Content Strategies
NOVEMBER 28, 2014
You can use our SWOT analysis template , or simply draw four boxes on a piece of paper, similar to the illustration below. Or a weakness could be that your content focuses on one part of the funnel only, like lead generation, and you''re lacking content to help close deals. It''s the most wonderful time of the year for content marketers. How to Do a Content SWOT Analysis. Weaknesses.
What Life in Modern Marketing Looks Like: 13 Personal Stories
MARCH 30, 2015
My normal day involves scheduling interesting social media updates for my company, brainstorming ideas for eBooks and white papers, creating blog posts, creating collateral to support the sales team, and using marketing software to analyze my performance. that means checking website analytics, AdWord account conversions, and then business numbers. What are the implications?
Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1
NOVEMBER 28, 2011
are the most retweetable day/time of the week, per Dan Zarella of HubSpot. (I don’t buy that one, as in my experience, Twitter pretty much dies between noon on Friday and early Saturday morning.) 48% of Twitter users say they rarely or never check Twitter. Social Media 2011 Just The Stats by Reciprocate Karen Emanuelson shares research from HubSpot showing that there are 10.3
A Marketer's Guide to Tracking Online Campaigns
DECEMBER 6, 2010
Tracking URLs are one of the most complicated concepts I've ever had to explain during my time as an inbound marketing consultant here at HubSpot. If you're running a PPC campaign, sending an email, or putting an advertisement on another website, tracking URLs are essential for calculating the number of visits, leads and customers you've generated from your hard work. The Basics.
Summary of Sold-out "Science of Inbound Marketing" Session at Dreamforce 2011
OCTOBER 18, 2011
HubSpot had a remarkable presence at Dreamforce. View more presentations from HubSpot Internet Marketing. And Brian didn't get a chance to tell you a whole lot about the inside workings of HubSpot marketing and stuff that works because he's more judicious than I am. Other things that we've done that's interesting how many people saw Dan Zarrella from HubSpot this week?