Why B2B Marketers Need to Develop A Publisher’s Mindset
Webbiquity
APRIL 4, 2019
While old-school methods , such as print ads, still have their place in marketing strategy, they are less efficient and conversion-oriented. They are also less targeted and more apt to miss entire audiences who no longer consume traditional media. B2B marketers need to shift from an advertising mindset to a publisher’s mindset.
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