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MarTech’s GA4 experts to follow

Martech

He’s the author of “Learning Google AdWords and Google Analytics,” and was invited by Google to become a Google Certified Trainer for Google Analytics and Google AdWords (now Google Ads), making him the first such outside of the USA. LinkedIn: Benjamin Mangold (7.7K In your inbox. Business email address Subscribe Processing.

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Why B2B Marketers Need to Develop A Publisher’s Mindset

Webbiquity

The best content in the world will go unnoticed if you don’t use SEO practices, promote it through social media, cross-promote through other publishers (PR), advertise the fact that the content is available (Google AdWords & paid promotion), and get out and speak on these topics ( event marketing ). Do all of the above.

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Pay-Per-Click (PPC) Advertising Part 1 – Intro & the Why, Where and How

Go Beyond SEO

Examples could be brand exposure and recognition, product launches, event marketing, seasonal promotions and more. Google Adwords reporting features include high-level details about impressions, clicks, and conversions. Google Adwords targeting options include, but are not limited to: Audience Targeting. Conclusion.

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Pay-Per-Click (PPC) Advertising Part 1 ? Intro & the Why, Where and How

Go Beyond SEO

Examples could be brand exposure and recognition, product launches, event marketing, seasonal promotions and more. Google Adwords reporting features include high-level details about impressions, clicks, and conversions. Google Adwords targeting options include, but are not limited to: Audience Targeting. Conclusion.

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Pay-Per-Click (PPC) Advertising Part 1 ? Intro & the Why, Where and How

Go Beyond SEO

Examples could be brand exposure and recognition, product launches, event marketing, seasonal promotions and more. Google Adwords reporting features include high-level details about impressions, clicks, and conversions. Google Adwords targeting options include, but are not limited to: Audience Targeting. Conclusion.

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7 Creative Demand Gen Tactics to Drive Trade Show Booth Traffic

The Point

Google AdWords – place ads on AdWords using the show name (and variations) as keywords. Develop a custom landing page describing your presence at the show, with an emphasis on demos, presentations, and networking events. Signatures can be an extremely effective (and free!)

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How To Squeeze More SEO Out Of Your B2B Marketing Budget Priorities

KoMarketing Associates

Earlier this month MarketingSherpa released a chart from last year’s Email Marketing Benchmark Report, highlighting budget priorities across various B2B marketing programs. Casie recently wrote about the mechanisms in pre-show, during event, and post-event marketing that tie-in to SEO link building campaigns.