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4 Common B2B Google Ads Mistakes and How to Fix Them

Directive Agency

Google Ads (formerly Google AdWords) are usually one of the first places a marketer looks because of the intent and direct attribution, but it does have a ceiling where you start experiencing diminishing returns. At first glance, it may sound like a good idea during the initial keyword research with the Google Keyword Planner.

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B2B Online Video Marketing; Planning to Execution Best Practices for Lead Generation

NuSpark Consulting

Depending on what you read, most research shows that white papers are still the most authoritative content asset, but video marketing continues to grow. YouTube averages 4 billion hits each day, and 61% of B2B marketers leverage YouTube to extend the reach of their messaging and brands. Match offers with target audience.

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12 PPC Tools & Software to Help Your Ad Campaigns Crush It

Hubspot

Here’s a demo that walks through the process: [link]. This downloadable desktop application, formerly named AdWords Editor, can be used to create, track, and edit your Google ads. You can also research keywords, manage your bids, and monitor your performance with this management tool. Google Ads Editor. Integrations: Google Ads.

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5 Simple Steps to Develop an Effective PPC Strategy

QuanticMind

Today there are so many different PPC targeting options available within Adwords and beyond it. For example, digital marketer, Ben Wood, has some actionable advice about distributing investment between social and search ads: 4 Advanced AdWords Audience Targeting Tactics. AdWords audience targeting. Step 2: Audience targeting.

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Ready to Promote Your Video? Sharing May Not Be Enough

Vidyard

So you do your research, and you learn that video is the best way to engage audiences. Then you make some killer videos to market your brand and product, and you share them in all the ways that you can think of: you put them on your website, in your video hub, on your blog, on YouTube, and through all the social media channels.

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Your 2021 Guide to Internet Marketing

Sharpspring

As a marketer, you have numerous ways to reach your target audience: from product research to social media posts and pay-per-click (PPC) advertisements to blog articles and everything in between. It is free to use, and it allows you to research keywords and look at projections. 2 – Google Ads. It’s also free!

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For AdWords In ABM, Add the Right AI

Webbiquity

If ever a platform needed artificial intelligence (AI) and machine learning, it’s Google AdWords. A lot of ground has already been covered about AdWords, from the jaw-droppingly godawful amounts of waste involved in most AdWords accounts to best practices to follow in mounting an effective AdWords campaign. wasted spend?!