LeadSloth

JUNE 23, 2009

But Inbound Marketing focuses primarily on organic search, not pay-per-click (like AdWords). I’ve personally often used Google AdWords to drive traffic to websites: it’s instantanious and you can fine-tune campaigns to target a specific audience. But that doesn’t help with getting more visitors to your site.

Marketing Automation Services 100

Marketing Automation Services Inbound Marketing Marketing Automation Work Management 100

Circle Studio

NOVEMBER 8, 2018

This article is intended to help marketers navigate the complex world of marketing technology. Every aspect of marketing — from brand, experience design and demand generation, to content marketing, analytics and measurement — is affected by technology. So which tools are helpful to the A/E/C industry and which ones aren’t?

Enterprise Management 84

Enterprise Management Digital Asset Management Work Management Marketing Management 84

Adobe Experience Cloud Blog

SEPTEMBER 14, 2017

Focus starts with no navigation, like this page from Neat: On your website, a navigation menu can be helpful for browsing visitors who want to find out more about your business. Here are a few tips to help you win: Use the word “you” to speak directly to the reader. Clarify your unique selling proposition with a benefit.

Landing Pages 134

Landing Pages Tips Ideal Customer Profiles Marketing Prospects 134

Adobe Experience Cloud Blog

JANUARY 11, 2013

To encourage consumption of your content, you want to promote it to your prospect database, relevant customers and those in your target demographic. You may also want to do this through paid promotions, including content syndication, Google Adwords or other paid search marketing, email sponsorships, newsletter sponsorships and more.

Paid Content 48

Paid Content Promotion Banner Ads B2B Thought Leadership 48

Adobe Experience Cloud Blog

APRIL 3, 2015

As marketers start to realize the inherent value and importance of personalized web engagement, the one question they continue to ask is: How should I allocate demand generation resources to web engagement? Targeting and Personalization b2b Consumer' How to Allocate Resources for Website Engagement.

Allocation 48

Allocation Marketing Websites SMB B2B Thought Leadership 48

Directive Agency

JANUARY 9, 2019

You’re in luck because I have five tactics you can test today targeting those companies you want to get in front of (results may vary)! What is account-based marketing? According to Marketo , a study performed by the Altera Group showed that 97% of users surveyed experienced a higher ROI using ABM than other marketing initiatives.

Account Based Marketing 45

Account Based Marketing Tactics Lead Ranking Marketing Qualified Leads 45

Directive Agency

JANUARY 9, 2019

You’re in luck because I have five tactics you can test today targeting those companies you want to get in front of (results may vary)! What is account-based marketing? According to Marketo , a study performed by the Altera Group showed that 97% of users surveyed experienced a higher ROI using ABM than other marketing initiatives.

Account Based Marketing 40

Account Based Marketing Tactics Lead Ranking Marketing Qualified Leads 40

Directive Agency

JANUARY 8, 2019

You’re in luck because I have five tactics you can test today targeting those companies you want to get in front of (results may vary)! What is account-based marketing? According to Marketo , a study performed by the Altera Group showed that 97% of users surveyed experienced a higher ROI using ABM than other marketing initiatives.

Account Based Marketing 40

Account Based Marketing Tactics Lead Ranking Marketing Qualified Leads 40

WebMarketCentral

NOVEMBER 17, 2009

Marketing automation / demand generation software provider Manticore today announced the release of Manticore Technology VII, which includes a fully customizable user interface, email and landing page folders, an email delivery wizard, and drag-and-drop list building functionality.

Manticore 20

Manticore Marketing Automation Services Marketing Automation Automation 20

Terminus

APRIL 27, 2017

There are three things you need to know about Aditi Karandikar , Director of Demand Generation and Marketing Ops at Panasas : She is on the cutting edge of B2B marketing process and technology, including account-based and lead-based marketing. Marketing and the inside sales team pursue our target accounts.

Account Based Marketing 38

Account Based Marketing Ideal Customer Profiles ABM Advertisements 38

Valasys

AUGUST 19, 2019

The market can be desirably segmented by the brands to target their most relevant personas. The market segmentation & targeting is an indispensable part of a highly effective omnichannel marketing strategy. Content Marketing Supplements & Strengthens the Omnichannel Lead generation Strategies.

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

WebMarketCentral

AUGUST 4, 2009

Marketing automation provider Marketo has just published The Definitive Guide to Lead Nurturing , a white paper that provides real value, covering the lead nurturing process from the basic how and why through ROI measurement. If you can help frame the discussion, your company will be seen as a trusted advisor and thought leader.

Lead Nurturing 20

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 20

The Point

JANUARY 6, 2014

It’s a new year, so what better time to get your demand generation strategy “in shape” for improved performance? If you don’t have that capability in place, look at marketing automation platforms like Marketo or reporting solutions like Full Circle CRM that can give you the data you’re looking for. Improve campaign measurement.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand Autoresponders 100

SnapApp

APRIL 4, 2018

And, of those not exceeding their revenue goals, a whopping 74% did not know the number of visitors, leads, MQLs, or sales opportunities they needed to hit their targets. . . Common tool used: Marketo. . #3: Common tool used: Marketo. . #4: Common tool used: Google AdWords, Google Analytics, native ad platforms. . #5:

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Adobe Experience Cloud Blog

JULY 20, 2017

The tool allows businesses to do two things: Create targeted landing pages aimed specifically at turning traffic into leads and customers. In 2017, to generate traffic through search engines, and to turn that traffic into leads and customers, you have no choice but to offer a high-quality landing page experience.

Landing Pages 134

Landing Pages Marketing Automation Services Budget Programs Top of Funnel 134

Online Marketing Institute

JULY 31, 2009

In fact, 88% said Web sites were important in helping them decide what to buy. B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

LeadSloth

JANUARY 12, 2010

Manager, Inbound Marketing, Marketo. David Raab , Raab Associates & author, Raab Guide to Demand Generation Systems. Marketing automation solutions can facilitate remarketing to inactive leads, or so-called lead recycling, which helps drive value from a marketer’s most valuable asset, his or her lead database.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

WebMarketCentral

SEPTEMBER 14, 2009

Need a tool to help you collaborate with colleagues online? Or one to help you find just the right word, or submit content to all of your favorite social networking sites at once, or grab screen images, or test landing pages, or instantly perform special searches on Google? How about one to automatically create animated GIFs?

Tools 20

Tools Best Practices Web 2.0 Adwords 20