KoMarketing Associates

AUGUST 11, 2015

Even though lead generation and conversion performance will often be the ultimate goal of a paid search campaign, the confusion arises from having various conversion types and the potential business impact that each might have. Reporting CTR doesn’t tell a lot by itself. What is the Best Way to Present This Metric?

PPC 120

PPC Cost Per Click Paid Search Agency CTR 120

Webbiquity

JULY 24, 2012

That makes AdWords a critical component for any company seeking to dominate the first page of search results. Yet I often hear from prospective or new clients that they have used Google AdWords in the past and stopped because it “didn’t work” for their business. A keyword with a low CTR and a $10.00

Adwords 100

Adwords Paid Content Cost per Acquisition Cost Per Click 100

Hubspot

JULY 10, 2018

Facebook Lead Ad isn’t designed to replace your landing pages. AdEspresso found their Landing Pages and Lead Ads had nearly identical cost-per-lead at around $0.94. While Facebook Lead Ad helps you capture leads inside Facebook, your landing pages are still necessary for capturing leads from organic search and PPC.

Paid Content 99

Paid Content Lead Ranking Lead Scoring Lead Gen 99

Single Grain

AUGUST 18, 2023

Popular examples of useful content include: Landing pages Blogs Podcasts Videos White papers Infographics Case studies (such as this one) E-books Creating content for all sales funnel stages is the best course of action. That formula looks like this: ROI = (Revenue – Cost of goods sold) / Cost of goods sold.

Case Studies 98

Case Studies Case Study Paid Content Paid Search Agency 98