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4 Unique AdWords Audiences and How to Effectively Market to Them

KoMarketing Associates

At the time, platforms such as AdWords didn’t offer much for ad personalization. As advertisers utilize these platforms to gain more awareness, they can also use it to create a unique audience in AdWords. AdWords offers advertisers the ability to create ad copy based on a specific audience. Well, things have changed.

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How To Illustrate Popular B2B PPC Performance Metrics

KoMarketing Associates

For example, top of the funnel leads like white paper requests are probably much easier (and less expensive) to generate than a sales ready quote request from a contact form. Reporting CTR doesn’t tell a lot by itself. Unfortunately, the former are probably much harder to evaluate from a pure ROI perspective as well.

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How B2B Companies Can Use Sitelinks For More Effective Advertisements

KoMarketing Associates

Just like other Adwords campaign links, all sitelinks are reviewed and can be disapproved, which would mean they would not be shown in advertisements. The CTR of sitelinks tends to be lower than those of regular ads, so results must be compared amongst sitelinks, instead of entire campaigns, according to Google’s Inside AdWords blog.

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36 Digital Marketing Experts You Need To Follow On Social Media

SocialPilot

Author of 3 books on white paper writing and growth hacks for businesses Why should you follow him? Bred has also written the book called ‘Advanced Google Adwords’. This official Adword seminar leader has a lot of interesting PPC insights on his Twitter profile. Michael posts great videos on skill-building.

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SEM Mystery: The Case of the Missing Leads

Webbiquity

Government stuff, on AdWords. Door-busting CTRs, conversion rates as respectable as that lady always sitting in the front row at church, nice ROI. Sweet new white paper to go along with it as well. Two months down the road, the AdWords campaign was in trouble. I was used to people not smoking in my office.

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Search Engine Marketing (SEM) Best Practices

Webbiquity

Those that are big ticket, involve multiple decision makers, and are strategic (B2B) or infrequently purchased (B2C) generally see somewhat lower conversion rates from SEM campaigns, but can still be valuable for lead generation, using an incentive for response such as a thought leadership white paper or research report.

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Social PPC: 17 Tips for Successful Ads on Twitter, LinkedIn & Facebook

The Point

It seems only yesterday that “PPC advertising” was synonymous with Google AdWords. Almost all ad-serving platforms (Twitter, Facebook, Google AdWords) run their auctions based on estimated yield to their network, not simply on bid level. Its top 25 US-based search advertisers alone spent more than $1.3 Billion with Google in 2013.