Directive Agency

MARCH 25, 2020

Key Points: SaaS and Cloud Software industries are primed for at least a 17% growth this year. If you are unable to manage your demand generation campaigns effectively, you may be wasting money and missing growth opportunities. Take a look at the companies we traditionally think of in software: Microsoft, Oracle, SAP.

Demand Generation Agencies 40

Demand Generation Agencies Demand Generation Paid Content Paid Search Agency 40

SnapApp

APRIL 4, 2018

Demonstrating the value of any marketing campaign is challenging. In fact, 43% of companies list it as the biggest marketing challenge: . . This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

WebMarketCentral

NOVEMBER 10, 2009

Which AdWords reports are the most critical, and how you can take full advantage of the information they provide? How is AdWords Quality Score calculated, and how can you improve that score in your campaigns? How can you calculate the potential advertising value of AdWords before making a costly investment?

Adwords 20

Adwords Tactics SEM Tips 20

Lead Liaison

MARCH 7, 2018

To watch “PPC and Marketing Automation” in its entirety, click here. Google AdWords Premier Partner, Ben Herman, and marketing automation expert, Chris Kipgen, team up to cover how using AdWords and marketing automation together can get you more conversions at the same or lower cost per acquisition.

Marketing Automation Services 48

Marketing Automation Services Paid Content PPC Marketing Automation 48

Single Grain

JANUARY 31, 2020

As opposed to organic media , such as SEO, content marketing and social media posts (but not sponsored posts), or earned media , such as publicity, reviews and word of mouth, paid media refers to any content placed outside of your own real estate that you pay for, like PPC ads, display ads and search ads. Get A Free Consultation.

Paid Content 127

Paid Content Paid Search Agency Budget Programs Marketing Automation Services 127

Single Grain

APRIL 5, 2023

If you’re serious about growing your business, Google ad management can prove to be an invaluable investment, maximizing your Return on Investment (ROI) and ensuring that every ad is optimized to achieve your goals. To put that another way, a $100 investment in PPC advertising on Google could generate as much as $800-$1,100 in revenue.

Paid Search Agency 52

Paid Search Agency Enterprise Management Ads Spending 52

Hubspot

FEBRUARY 13, 2020

When looking for contractors and services in their specific area, search engine users will usually include their location in the search. Google has a few tools that make it easy to conduct keyword research, and their free AdWords tool called Keyword Planner is a great place to start -- especially if you use AdWords for some of your campaigns.

Keywords 101

Keywords Cost Per Click Budget Programs Long Tail Marketing 101

Valasys

JULY 30, 2019

Investing in the right format of display ads is important for B2B marketers as the prospects for B2B marketing are scattered across numerous referral sites & hence, it gets entirely arduous and essential to track both the opportunities as well as revenue generated from each display ad. better Click-Through-Rates (CTRs).

Display 40

Display Paid Content Advertising Agencies Advertisements 40

Brandpoint

JUNE 24, 2021

Ideally, your ad-value equivalency will be much higher than what it cost to create the earned media. B2B is a term referring to companies who sell products or services to other companies rather than direct to consumers. B2C, opposite of B2B, refers to companies that sell their products or services directly to consumers.

Paid Content 118

Paid Content Lead Ranking Top of Funnel CMS Development 118

Webbiquity

JANUARY 17, 2011

For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?), How do social media marketing strategies in small businesses differ from those in larger enterprises? How much are you worth?

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Directive Agency

MAY 9, 2017

B2B marketing is no easy task. There’s a constant battle between: do I target my exact buyer with account-based marketing or do I go after the larger audience in the hope that my end buyer finds me? Part 4: Content Marketing. Part 6: Pay Per Click Advertising. Person 1: VP of Marketing. Guest Posting.

Paid Search Agency 85

Paid Search Agency Work Management Enterprise Management B2B Marketing 85

accelerate agency

APRIL 26, 2021

The world of marketing is no exception, with more and more companies taking advantage of the expansion in technology to create campaigns, drive web traffic , and measure success. With an ever-growing number of digital channels to manage, marketers rely on digital marketing tools to improve productivity and gain an edge over the competition.

Paid Content 52

Paid Content Marketing Automation Services Budget Programs Enterprise Management 52

QuanticMind

OCTOBER 25, 2017

Day 2 of #SMX East offers new insights on paid search trends, what Amazon is doing in search engine marketing, and SEM automation. Day 2 Keynote: “Search Marketers Are The Trailblazers In The Emerging Martech Era “ by Scott Brinker. ” by Elizabeth Clark. SMX East 2017, Day 2. ” by Julie Collins.

Paid Content 40

Paid Content Paid Search Agency Amazon Enterprise Management 40