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Understanding Where Your Traffic is Coming From with UTM Tracking Codes

DAGMAR Marketing

When someone clicks on a URL with a proper UTM string, this event is recorded in your Analytics account. Campaign Medium:* Another required component for identifying the medium your URL was used upon such as: email, CPC, or some other method of sharing. Directory Profile UTM Examples: Social Media Tracking.

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5 Simple Steps to Develop an Effective PPC Strategy

QuanticMind

In fact, while you may know a lot about PPC, you’ve never actually sat down and documented how you make magic happen with PPC. Today there are so many different PPC targeting options available within Adwords and beyond it. If your main goal is brand awareness, then social media and display ads are ideal for your strategy.

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Video ads: Facebook or YouTube?

Vidyard

But videos grab attention and are often seen as easier to consume than a 15 page document. The most common types of video ads are previews before another piece of video content, ads in search engines, or paid media on social. The New Adwords is Video. Video ads, however, are still pretty advantageous cost-wise.

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10 PPC Best Practices to Get the Most out of Your Marketing Budget

Optinmonster

Related Content: Google Display Retargeting Ads: A Budget-Friendly AdWords Option. Social ads show up in social media feeds and are tagged with Ad or Sponsored. There are also tons of ways to reduce your cost-per-click (CPC). your first step is to document those processes. Display Ads. Social Ads.

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PPC and Marketing Automation, Webinar Transcription

Lead Liaison

To watch “PPC and Marketing Automation” in its entirety, click here. Google AdWords Premier Partner, Ben Herman, and marketing automation expert, Chris Kipgen, team up to cover how using AdWords and marketing automation together can get you more conversions at the same or lower cost per acquisition.

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Complete On-Site Technical SEO Checklist

seo.co

Automatically tracks external link clicks. Media analytics for files like images, video, and audio. Cost per click (CPC). Furthermore, the Adwords report listed an 8-word keyword phrase getting nearly 500 impressions per month. Insights for content interaction. Web form analytics.

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What Your Traditional Marketing Education Didn't Teach You About Marketing Today

Hubspot

Old School: Smile and Dial for Media Coverage. Marketers were taught to load as many gobbledygook words like “unique” and “first ever” and “launch” into headlines and then charm, cajole, and convince reporters to tell their story in a positive way using a combination of press releases, pitch documents, and phone calls.