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Retargeting Ads That Will Bring Your Audience Back (With Examples)

Unbounce

Six months later, they had decreased cost per acquisition by 34%, generated a 1,300% ROI , and increased the order value for Watchfinder by 13%. The cost for converting a customer was climbing fast. So, Digital Gearbox set out to re-engage past visitors with two CTAs: inquiry and purchase.

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12 PPC Tools & Software to Help Your Ad Campaigns Crush It

Hubspot

PPC, or pay-per-click, campaigns can be a great way to gain traffic, leads, and ROI. Although PPC sounds like a great opportunity, creating profitable campaigns can cost you time, effort, and money. Cost: Free to Google Ads advertisers. Cost: Free download. Download this Template for Free. Google Ads Editor.

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How to Choose a Digital Agency for Your Business

Outbrain

Ask the agency if your quote is inclusive of all services involved, as sub-services like copywriting for SEO or landing pages for AdWords may be quoted separately. Cost Per Acquisition. Your service mix will depend on your audience and objectives. Social Media Marketing. Click Through Rate. Conversion Rate Optimisation.

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The Ultimate Guide to PPC

Hubspot

If you can create a seamless user journey (which you’ll learn how to do later in this piece), it could mean a huge ROI for your PPC efforts. Pay-per-click advertising is most common in search engine results pages (SERPs), like Google or Bing, but is also used on social channels (although CPM is more common). Maximizing Your ROI.

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Google Ads Audit Template: Your Complete Checklist

Single Grain

In this article, you will learn about the Ads / AdWords account audit checklist, including the value that it will provide to your business. You will also have access to a free template checklist that you can use for your pay-per-click audit to improve your overall ad rank on the Google search network!

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Best AdWords Tips and Tactics of 2009, Part 2

Webbiquity

Optimization—the greatest results for the lowest cost—is the goal of every AdWords campaign manager. What are two of the simplest ways to optimize AdWords campaigns? Google is constantly changing and upgrading its AdWords tools; which recent enhancements are most important to understand and take advantage of?

Adwords 100
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PPC and Marketing Automation, Webinar Transcription

Lead Liaison

Google AdWords Premier Partner, Ben Herman, and marketing automation expert, Chris Kipgen, team up to cover how using AdWords and marketing automation together can get you more conversions at the same or lower cost per acquisition. In the case of Google AdWords, we’re fully integrated with AdWords.