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36 Digital Marketing Experts You Need To Follow On Social Media

SocialPilot

Follow this digital marketing expert to get insights into buzzing topics like influencer marketing, the state of social media, as well as B2B marketing topics such as LinkedIn. You can also find Neal on Twitter, where he shares thoughts and news on digital and social media marketing strategies for every platform.

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Top 10 Tools for B2B Marketers

KoMarketing Associates

In the ever-changing world of B2B marketing, we are constantly bombarded with hundreds of new options for how to best achieve lead generation, conversion rates, brand awareness, and site optimization. These insights can then be incorporated into the content strategy.

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The 5 Top Media for Cold Prospecting

ViewPoint

These are the five essential channels you can rely on for generating a steady stream of inquiries that you can then convert to qualified leads, and have a prayer of closing enough sales to meet your revenue quota. With this, the otherwise anonymous site visitor can be identified for further marketing outreach.

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The best of micro-influencer marketing and long tail blogger outreach articles

Biznology

To be frank, there are a lot of bloggers with their hands out looking for pay to play these days that it can feel a little daunting. The argument generally goes as follows: if you send thousands of email pitches to topically- and demographically-relevant bloggers and online influencers in one go, you’re spamming.

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How to Accurately Track Your Website Leads

Webbiquity

Because Google Analytics is very limited in its phone tracking capabilities, and because form and phone lead numbers are often inflated by spam, sales solicitations and the like, companies have a hard time determining how many true sales leads are being produced as a result of their online marketing campaigns. company.

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What B2B Tech Companies Can Expect From Search Marketing in 2017

Golden Spiral

We recently sat down for a Q&A with search engine marketing expert, Chris Turner of ChocolateSEO. Chris, now that we’re starting a new year, why should B2B technology companies add SEM/SEO to their marketing mix? How can B2B companies set themselves up for SEO/SEM success in 2017? That is your data!

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Your competitors are doing SEO

Biznology

— when they could be spending that money with Google AdWords (or Facebook, Bing, Twitter, Pinterest, YouTube , etc) on contextual online advertising? Organic search performance is a gift that keeps on giving. All we can see is the behavior, after the fact, of changes that Google makes to its search engine algorithms.