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17 Google Marketing Tools You Should Be Using

Hubspot

Use Google My Business (GMB) and claim free ad space for your business. Buy ads on Google through Google Adwords. Check it out -- all the businesses within the red call-out in the screenshot below are local Google My Business results for the search "mexican restaurant, boston.". Google AdWords.

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How to Design Content Remarketing Campaigns That Actually Work

Hubspot

For example, you could create an audience for people who visited your blog, or for people who visited specific pages on your website, like your pricing page. To define an audience, create a new remarketing list in Google AdWords. 4) Analyze social shares on your blog content. Content Marketers Are Fabulous PPC Marketers.

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Why the Blog Post Is the New Ad Unit

Hubspot

A high-quality blog post that includes relevant keywords will naturally get indexed in search engines, giving you another chance to rank for relevant keywords for your business and, thus, get found. 2) Blog posts give you extended reach through social media. Content is long-lasting. Content attracts qualified visitors.

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The Best B2B Lead Gen Campaigns for Every Channel

Hubspot

This article will help you gain insights into each major channel for B2B lead generation, including social media, PPC, blogging, and email. You can learn more about the nitty-gritty of LinkedIn Ad strategies from this LinkedIn-HubSpot 2-week free course. PPC Lead Generation Strategies. Social Media Marketing Strategies.

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The 45 Inbound Marketing Terms You Should Know [Glossary]

Hubspot

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing -- we''ve covered email marketing , website optimization , social media , and the list goes on. So we thought it was time to create a blog post that could serve as an inbound marketing glossary.

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The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. When referred to in the context of marketing, it’s looking at the data of one’s initiatives (website visitor reports, social, PPC, etc.), 6) Blogging. 7) Business Blogging.

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Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity

22% of Fortune 500 companies have a public-facing blog that has at least one post in the past 12 months. are the most retweetable day/time of the week, per Dan Zarella of HubSpot. (I Is a Blog Still Important in 2011? companies are currently using blogs for marketing purposes, up from 29% in 2009 and just 16% in 2007.