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The Value of Account-based Marketing for B2B Demand Generation

QuanticMind

Content marketing is one of the most common strategies B2B marketers use for demand generation. The best way B2B businesses address this issue is with an account-based marketing (ABM) approach. Here are some key areas that B2B businesses need to focus on to achieve this: Aligning Relevant Teams. What is Account-Based Marketing?

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Top 5 AI Marketing Tools

Anyword

Here’s a look at the top five areas where AI is supporting marketing efforts, as well as some of the leading companies in each field. Top corporations like Facebook, Twitter, Starbucks, Slack, and Lyft have incorporated chatbot technologies extensively. AI Copywriting Tools. Programmatic Advertising.

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B2B Marketing Predictions For 2011

Marketing Insider Group

So here is my list of B2B Marketing Insider predictions for 2011. Customer satisfaction, loyalty and retention re-emerge as key metrics B2B marketers will use to measure the performance of their holistic marketing programs. 2010 was the year social media moved from cutting edge to mainstream (right?). Hint: you have to do both).

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How to Find the Best PPC Consultant Services

Directive Agency

If you’re looking to hire the best PPC consultant services for your company, there are many options to choose from. In this comprehensive guide, you’ll learn everything you need to know to ensure you choose the right PPC consulting services for you and your company. No need to fear; we’re here to help.

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How to Design a B2B SaaS Marketing plan

Valasys

When one thinks about how to market to a software company, it seems like a colossal task. One may be confused about where, to begin with, to design a B2B SaaS marketing plan. Marketers may have different B2B SaaS marketing strategies but one needs to connect those ideas to their SaaS digital marketing strategies.

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8 Steps To An Effective Social Media Strategy

Marketing Insider Group

An effective social media strategy will drive more web traffic for you, help you build deeper customer relationships, and improve your customer satisfaction, retention and ultimately sales. For example, you can use Alexa or Google Adwords. Use Adwords Keyword Planner as a starting point. Facebook: No more than 2 times per day.

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How to Master Local Lead Generation

PureB2B

Unlike large-scale marketing, you can't just use generic promotional strategies and expect your local customers to feel a connection to your company right away. Both platforms allow you to fill out a company profile as well as upload photos and videos to showcase your business. Why Target Local? Local Offline Presence.