The Value of Account-based Marketing for B2B Demand Generation
QuanticMind
JANUARY 21, 2020
Content marketing is one of the most common strategies B2B marketers use for demand generation. The best way B2B businesses address this issue is with an account-based marketing (ABM) approach. Here are some key areas that B2B businesses need to focus on to achieve this: Aligning Relevant Teams. What is Account-Based Marketing?
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