Biznology

NOVEMBER 30, 2011

B-to-B marketers are often guilty of laziness when it comes to testing their communications, whether it’s testing the copy approach, the layout, the offer or the target audience. It’s a fact that the typical B-to-B campaign targets universes that are too small to support a split test. Image via Wikipedia.

B to B 80

B to B Adwords Planning Paid Search Agency 80

ViewPoint

JANUARY 26, 2012

Ruth Stevens is Founder of eMarketing Strategy , a consulting practice that assists companies in building their customer acquisition and retention strategies. Outbound telemarketing The telephone is the Swiss Army knife in the B-to-B marketer’s backpack: a flexible, personal, dependable resource with infinite applications.

B to B 120

B to B netFactor Media SEM 120

Convince & Convert

MARCH 8, 2012

This episode features Jonathan Wichmann the head of social media for Maersk Line , the world’s largest container shipping company. Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. I’m B-to-B.

Paid Search Agency 120

Paid Search Agency Companies Work Management Facebook 120

Biznology

MARCH 9, 2018

If you are lost as to what you want to focus on in your B2B marketing in 2018 to exceed your growth goals, this video is for you. Garrett Mehrguth highlights data-backed approaches and tactics for you to test. You’ll find out how to maximize your time and efforts on search marketing in 2018.

Sales Qualified Leads 164

Sales Qualified Leads Cost per Acquisition B2B PPC 164

Anything Goes Marketing

NOVEMBER 16, 2008

During my research, I stumbled upon a great article by the Canadian Marketing Blog called " 2009 B-to-B Demand Creation Trends " eh (Canadian joke). With an RSS feed, you can promote in your email footers and it can be re-used by other bloggers and companies. Reuse (and abuse) your whole company. Did I just write in caps?

Lead Ranking 100

Lead Ranking Top of Funnel RSS Lead Nurturing 100

WebMarketCentral

JULY 14, 2008

With that in mind, MarketingSherpa last week presented their Top 10 B-to-B Marketing FastFixes: How to Generate & Nurture More Qualified Leads. Small companies can use tools like SurveyMonkey , SurveyGizmo or Zoomerang to create quizzes. Again, you can download the Top 10 B-to-B Marketing Fast Fixes slides here.

Enterprise Management 20

Enterprise Management Work Management Marketing Management B2B Marketing 20

Marketing Insider Group

NOVEMBER 18, 2010

Inbound marketing spend will grab more share of the marketing budget but will stay far from a majority in most B2B companies. I think it’s obviously a bigger issue the bigger the company. I also think that “marketing&# and the marketing function is getting more visibility and importance in b-to-b organizations.

Paid Content 100

Paid Content B2B Marketing Paid Search Agency B2B 100