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Your corporate website needs to become a trap

Biznology

During a meeting on Friday he quipped, “a website is a trap — or should be.” The same thing is true when it comes to your website. There are a number of traps you can lay — and you should consider them all if you have the commitment, time, and resources to maintain them all. Give ’til it hurts.

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17 Google Marketing Tools You Should Be Using

Hubspot

Improve your website's SEO using Google Search Console. Buy ads on Google through Google Adwords. Host your website's videos on YouTube, the largest video community in the world. Best of all, unlike Google AdWords (which we'll touch on later), none of those businesses paid for their positions in these local results.

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Marketing Content That Sells

The Effective Marketer

That reminds me of what I see when I visit most B2B companies’ websites. You are researching a new product or service and Google points you to a website, one of the key vendors in that space, and you have to read the page twice to really get it what they are trying to say. You can follow any responses to this entry through the RSS 2.0

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The Recession is Here - Time to Become an Eco-Marketer

Anything Goes Marketing

When I say that you should become an eco-marketer, I don't mean that you should add some corny green recycle image to your website (who would do that?) During my research, I stumbled upon a great article by the Canadian Marketing Blog called " 2009 B-to-B Demand Creation Trends " eh (Canadian joke). Reuse your live presentations.

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what is an effective marketer?

The Effective Marketer

Blogs, magazine articles, whole books were written on marketing strategies and tactics and how to tweak your website to get higher Google rankings, how to use Guerilla Marketing and all the other interesting tools in the marketer arsenal but those are mainly that: tools. Without good judgement, they are a waste of resources.

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Presenting Effective Charts « The Effective Marketer

The Effective Marketer

Go to Juice Analytics website and download their free add-on to Excel that cleans up charts for a professional look. I hope the resources I listed will help you create better charts and presentations. If you know of other resources, please share! You can follow any responses to this entry through the RSS 2.0

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Top 10 List on the Positives of Corporate Blogging:

Anything Goes Marketing

In a recent article, I read that executives still aren't getting the concept of corporate blogging which I think is BS. One of the questions that I keep hearing is: How do I drive more traffic to my website and keep them there? It's cheaper then Google AdWords. It heightens the online experience for boring company websites.