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Hinge’s Fab Five: January 2014

Hinge Marketing

This monthly column will help you keep up with the best marketing articles on the web. This is an interesting article for businesses that are running pay-per-click (PPC) campaigns. By: Nate Elliott, Forrester. Each month an enormous amount of content is published on marketing. Why You Should Schedule Your Paid Search Ads.

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13 Email Workflows You Should Be Using in Your Marketing Automation

Hubspot

Did you know that B2B marketers who implement marketing automation increase their sales pipeline contribution by an average of 10% according to a report by Forrester ? there's more. Lead nurturing campaigns aren't the only type of email marketing automation you can use to get more out of your contacts database.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

The main problems targeted are keeping the pipeline full of marketing-qualified leads and automating the process of nurturing demand not yet ready to buy. 2) Online lead generation — provides or connects with email delivery, online advertising, search marketing adword tools, landing pages, registration/information capture, and offer testing.

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How to Design Content Remarketing Campaigns That Actually Work

Hubspot

At its core, remarketing is the process of tagging your site visitors and targeting them with content after they leave your site, in an effort to reengage them and bring them back to your site. According to Forrester Research , 96% of people who visit a website leave without completing the action the marketer would have liked them to take.

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Best of 2009 (So Far): SEO Guidance, Part 2

WebMarketCentral

Discover the answers to these questions and others here in more of the best articles and blog posts on the practice of SEO so far this year. title tags, and viewing SEO as a one-time process rather than an ongoing discipline. He also quotes a finding from Nate Elliot of Forrester that there are "an average of 4.7

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The Skinny on Lead Nurturing - 11 Experts Weigh In (part 1 of 2)

ViewPoint

It's a critical component in the sales and marketing process; yet, most companies aren't implementing it effectively—that is, if they are at all. I feel so strongly that nurturing needs to be a focus, I asked a panel of 11 experts to weigh in on the best lead nurturing programs (and processes) and what to expect in the coming year.

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54 Content Marketing Stats to Guide Your 2018 Strategy

SnapApp

The average reader only spends 37 seconds reading an article or blog post. With an average read time of less than one minute, more content writers are realizing the importance of structuring easily scannable articles and using bolding, bullet points, and italics to make important themes stand out from the page. . NewsCred Insights.