ClearVoice

FEBRUARY 28, 2019

Ideally, they want writers who can also edit video, know their way around Yoast, and can knock together social graphics. Increasingly as Facebook and Google’s algorithms affect corporate fortunes and reputations, clients want their content creators also to be familiar with paid social campaigns, structured data, and data analytics.

Course 85

Course CMS Development Sample Enterprise Management 85

Only B2B

MARCH 15, 2018

B2B companies that give blogging high priority get 13 times higher ROI than the companies where blogging is a barely tolerable, low-importance activity ( source ). SEO and blogging go hand-in-hand. Companies who blog receive 97% more links to their website than companies who don’t blog ( source ).

Paid Content 96

Paid Content Lead Scoring Lead Ranking Mobile Advertising 96

Webbiquity

DECEMBER 19, 2017

Here we go… Content Marketing Trends. So whether through native advertising, sponsored content, amplification platforms like Outbrain and nRelate, or paying publishers and influencers directly, more companies will likely be paying for expanded content distribution in 2018. Yet another post about 2018 B2B marketing trends?

Marketing AI 362

Marketing AI Marketing Automation Services Trends B2B Marketing 362

Marketing Insider Group

JULY 1, 2020

But it is what marketing was always meant to be: a conversation between your company and your target audience that attracts new customers. Once you get your content marketing strategy going, it’s that positive snowball effect in action. At its core, it’s a tool businesses can use for growth. It funds itself. It funds itself.

Marketing Budget 363

Marketing Budget Paid Content ROI Marketing & Strategy 363

Brandpoint

JUNE 24, 2021

So go ahead and Ctrl + F or Command-F and search the acronym you’re looking for. We update this list as we go so if you don’t see something today, there’s a good chance it’ll be here soon. Ad-value equivalency, or AVE, is a PR tool for measuring the success of a given earned media campaign or placement.

Paid Content 118

Paid Content Lead Ranking Top of Funnel CMS Development 118

Scoop.it

NOVEMBER 2, 2021

Nowadays, every company recognizes the value of content marketing; they’ve heard the accolades, seen the reviews, and analyzed the data. Even though every firm understands the value of content, only a tiny number of companies implement content marketing strategies or programs. What is content marketing? Important points to focus.

Paid Content 91

Paid Content CMS Development B2B Marketing Marketing & Strategy 91

PureB2B

OCTOBER 8, 2020

B2B companies will attest that leads are the lifeblood of their businesses, as leads help companies find prospects, increase revenue, and achieve business goals. Social media is effective for B2B lead generation as 72% of Internet users use it. Another social media channel to consider is Twitter.

Lead Generation 62

Lead Generation Social Media Sales Qualified Leads Generation 62