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The B2B Marketing Guide to Paid Content Distribution

Digital B2B Marketing

Forrester recently released a report pointing out the failure of most content marketers to plan for adequate content distribution. Optimizing your content for search and distributing it through your own social and email channels is just the starting place. Facebook Ads. And they’re right. Social Advertising.

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3 Ways Brands Can Make Native Advertising More Effective in 2017

Contently

Native advertising has come a long way since The Atlantic was shilling for Scientology and giving Jeff Jarvis a panic attack on Twitter. Although native advertising has an ancestor in the advertorials that ran decades ago in print magazines, the current ads that appear on publisher sites have a unique format.

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How to Create Cross-Channel Campaigns: 5 Do’s, 5 Don’ts, 3 Examples

ClearVoice

TikTok content functions quite differently than YouTube content, Twitter and Instagram Stories work at a faster pace than Facebook feed content, LinkedIn ad dollars don’t stretch as far as the same buys on other platforms, and the list goes on,” she explains. Twitter’s #BlackLivesMatter campaign.

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The 2 Rules of Sponsored Content

Marketing Insider Group

Advertorials have been around for a long time. For example, a native advertisement embedded into my Facebook news feed is still an ad. When brands create great content that the audience wants, on any distribution platform, the brand will see an increase in reach, engagement and potentially conversion from the trust it builds.

Rules 100
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What Is Off-Page Optimization?

ClearVoice

Off-page optimization uses branding, marketing, public relations, advertorial, and other tactics to market a brand in the hopes of leading to sales and attracting consumer attention. Include Facebook and Twitter and LinkedIn and Instagram where applicable. What is off-page optimization? Add some marketing and PR.

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How to Promote Your Content Using Paid, Earned & Owned Media

Hubspot

Content Distribution. In Ryan Skinner''s Forrester report, “ Put Distribution at the Heart of Content Marketing ,” he talks about traditional online ad networks and the quickly growing ecosystem of paid content distribution channels. Advertorials (Sponsored Content). Native Social. Native Newsletters.

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8 Content Distribution Ideas to Meet Your Brand’s Goals

Moz

Once you have your goals and your brand’s unique angle nailed down, you’ll also need to prioritize your means of content distribution. This post will help you zero in on what distribution channels make the most sense for your goals, and how to create content that will perform well in them. Syndication. Goal: Organic acquisition.