Content Standard

AUGUST 18, 2016

In April of 2014, a six-pound binder of stats, graphs, inspirations, and editorial resources and I were (very conspicuously) making our way through the streets of Boston for a job interview at a content marketing solutions company. Do you even know what you’re getting yourself into? Now it’s 2016.

Content Marketing 40

Content Marketing Advertorials Content Long Tail Marketing 40

Brandpoint

MARCH 21, 2024

If you’re in marketing, you’re familiar with the terms “sponsored content” and “branded content.” There’s a lot of information — and misinformation — out there about branded content and sponsored content. The short answer is branded content. Are they the same?

Advertorials 62

Advertorials Branding Brand Identity Content 62

Digital B2B Marketing

APRIL 29, 2014

It isn’t because publishers’ offerings are flawed, because visitors have developed sponsored content blindness or because we have all developed an aversion to all sponsored content. Then we will look at the research that points to an upcoming challenge to the growing native publishing market.

Advertising Agencies 100

Advertising Agencies Advertising Advertisements Advertorials 100

KoMarketing Associates

FEBRUARY 9, 2016

The word these days is content. Video content in particular is an increasingly compelling tactic for business marketers to deploy throughout the funnel, with numbers to support its use. Marketers are seeing positive results when they include video in the marketing mix. It diversifies the content marketing mix.

Video Marketing 120

Video Marketing B2B Marketing Planning B2B 120

Hubspot

AUGUST 13, 2014

To read more content like this, subscribe to Insiders. Some people think content promotion isn’t complicated. It’s just making sure content is optimized for the search engines, sent to an appropriate email list, and then broadcast it socially, right? The Tactics of Content Promotion. Content Coverage.

Paid Content 28

Paid Content Promotion Advertorials Advertising Agencies 28

Brandpoint

SEPTEMBER 13, 2024

Getting your message out there in the media, attracting new customers, bolstering your brand (or rebranding it), connecting with people, increasing sales — it’s the holy grail for marketers and PR pros. Are you getting the most out of your content? And, even if it does, you’re not in control of the content.

PR 62

PR Distribution Advertorials Mobile Advertising 62

Navigate the Channel

SEPTEMBER 13, 2023

Trust as an aspect of content marketing is a huge topic to tackle. It can encompass the basics of human trust, trust in business and trust in marketing. So, let’s go with those five elements to demonstrate how you can build trust using content marketing. Use your content marketing to demonstrate your competency.

Trust Marketing 65

Trust Marketing Content Marketing Ad Building Tips 65

Outbrain

OCTOBER 22, 2018

Native advertising is: a) Another word for advertorial or sponsored content; b) Brand production of content marketing assets; c) Distribution of advertising that is embedded directly into an editorial content feed. Trust is an important asset for native advertising to work and gain popularity.

Advertising Agencies 37

Advertising Agencies Advertising Advertisements Paid Search Agency 37

ClearVoice

NOVEMBER 22, 2021

Small business owners might think having a content strategy isn’t possible, but guess what? Marketing content has value to small businesses. We’ll take you through the who, what, where, when, and whys of content strategy for small businesses. Why should you care about SMB content?

Paid Content 111

Paid Content Marketing Budget Creation Marketing Budget Content Marketing 111

Moz

APRIL 3, 2019

Posted by AlliBerry3 There’s a lot to consider when creating a content strategy in 2019. Not only is there more competition than ever online, but there are so many types of content and ways to reach your target audience. But before you do anything else, you need to define what goals you want to accomplish with your content.

Paid Content 68

Paid Content Distribution Paid Search Agency Branding 68

Scoop.it

MAY 7, 2019

If you’ve spent any time reading digital marketing blogs in the past few years, you have probably heard the buzzwords “content marketing” and “sales automation” mentioned. What you may not have heard was how to combine the two sales and marketing approaches to really hit a home run with your prospects and customers.

Advertorials 83

Advertorials Automation Work Management Content Marketing 83

Digital B2B Marketing

OCTOBER 25, 2012

In order to deliver something more memorable than most advertising, marketers are turning to content that tells a story, engages the audience and delivers value. But how do marketers reach a large audience with their content? Does your content measure up? The bar for quality is higher than ever before.

Advertising 100

Advertising Advertisements Content Marketing Advertorials 100

Brandpoint

JANUARY 19, 2024

MAT release, matte release, syndicated content, advertorial — however you spell or say it, this PR tool is meeting the needs of the shifting landscape of America’s newspapers and media outlets. The MAT release is defined as a branded, consumer-facing article that is distributed to a network of print and online news publishers.

Advertising Agencies 62

Advertising Agencies Paid Search Agency Distribution PR 62

Brandpoint

MAY 28, 2024

Branded content is a form of marketing that involves sharing content, like articles, infographics, videos, social media posts and more, that tells a story about your brand. Unlike other forms of marketing or advertising, branded content does not directly promote your products or services. Will it solve a problem?

Branding 62

Branding Brand Identity Advertorials Content 62

Biznology

FEBRUARY 23, 2015

70% of content marketers are creating more content than they did a year ago (source: Content Marketing Institute ). 35% say they have a documented content strategy (source: Content Marketing Institute). Content marketing is more important to B2B businesses.

Case Studies 80

Case Studies Case Study Studies Enterprise Management 80

Digilant

OCTOBER 31, 2023

In an era where consumers are more discerning than ever, native advertising stands out as a subtle yet powerful approach that seamlessly integrates promotional content into the natural flow of the user’s online experience. These ads are integrated into the publisher’s content, but they do not have the same appearance as the feed.

Paid Content 59

Paid Content Advertising Agencies Advertising Advertisements 59

Brandpoint

FEBRUARY 24, 2019

MAT release, matte release, syndicated content, advertorial — however you spell or say it, this PR tool is meeting the needs of the shifting landscape of America’s newspapers and media outlets. The MAT release is a branded, consumer-facing article that is distributed to a network of print and online news publishers.

Advertising Agencies 122

Advertising Agencies Paid Search Agency PR Distribution 122

Hubspot

APRIL 12, 2016

As content creators, we have no choice but to remain humble because every time we publish an article, it’s one of 2 million blog posts being published on the same day. Content is still one of the leading drivers of conversions and overall revenue and, thanks to consumers’ love for innovation and wit, becoming even more important.

Distribution 28

Distribution Paid Content Marketing Analytics Tools Advertorials 28

Single Grain

MARCH 21, 2022

Founded in September 2016 by ByteDance, TikTok conquered the social media world in a few short years, becoming the most downloaded app in the world last year: A TikTok ad agency takes care of all aspects of running your ad campaigns, including: Video content creation, ideally from conception to production. Connect with the Right Influencers.

Demand Generation Agencies 59

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Social Agency 59

B2B Marketing Zone Posts

AUGUST 3, 2010

But that’s content for another blog post. Dig Deep with B2B Buyer Personas - The Content Factor , July 6, 2010 Every B2B marketer I talk to is on board with the concept of user personas to guide their web content strategy. The results are paying off in content that truly speaks to the buyer. What did I get?

Ning 40

Ning Paid Content Facebook Sales Management 40

Hubspot

MAY 1, 2020

So, what do you do when you create content you know your audience wants to see, but they aren't finding it? The answer may be a method that you're most likely already using, but with a more expansive lens — content amplification. The strategy is used to raise traffic to your content. But how does content amplification work?

Paid Content 101

Paid Content Traffic Advertorials Paid Search Agency 101

Convince & Convert

SEPTEMBER 15, 2015

From our research at CoSchedule , we found that planning awesome content is a major challenge for most content marketers. That’s why we recently launched a new feature for our content marketing editorial calendar tool that helps marketers plan any type of content they could possibly want to publish.

Webinar Metrics 167

Webinar Metrics Marketing Automation Services Content Work Management 167

Convince & Convert

DECEMBER 30, 2015

From our research at CoSchedule , we found that planning awesome content is a major challenge for most content marketers. That’s why we recently launched a new feature for our content marketing editorial calendar tool that helps marketers plan any type of content they could possibly want to publish.

Webinar Metrics 166

Webinar Metrics Marketing Automation Services Work Management Paid Search Agency 166