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4 Industries That Are Thriving (and Ramping up Content Marketing) Post-COVID

ClearVoice

One- or two-person marketing teams may no longer suffice to meet ramped-up sales potential when a niche product (i.e. There’s lots of work available writing explainer articles and advertorials, as well as SEO content and LinkedIn-style social media content. Personal care CPG (consumer packaged goods). Special needs (i.e.

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The Greatest Copywriters of All Time

Anyword

From unique personal experiences to working with leading corporations, these five elite copy creators have translated their adventures and challenges into some of the most effective marketing texts ever written. His expertise lay in “advertorials,” ads written in a format that mimics a newspaper article.

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What Is Earned Media?

ClearVoice

Earned media is when a writer, producer, journalist or another influential person discusses a product, individual or company through their preferred media. It is earned because it caught the media professional’s attention and they decided, on their own accord, without payment, to feature the product, person or brand.

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Hire a Legal Writer: 8 Experts for Any Content Marketing Budget 

nDash

Personal injury & liability . I also am the editorial director at a small publishing house that writes country-focused advertorials for media such as the Guardian, China’s Economic Observer, Die Welt, Foreign Policy and The Telegraph. I continue to seek new challenges through my consulting business. Legal services.

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ClickInsights: How B2B marketers should forge customer relationships by providing compelling content?

Ambal's Amusings

She has helped to define, position and launch over 75 individual products and companies since she began consulting 20 years ago. You fine tune and target your conversations so that they hit home with the right person at the right time. She is co-founder of The Blog Squad , providing blog services and consulting.

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Advice From Women Writers on How They Built Their Freelance Empires

ClearVoice

These days, my friends jokingly refer to my career — which includes a healthy balance of journalism assignments and content strategy clients through my consulting company — as an empire. Finally, she had a space to share her unique perspective, and a place to display her personality.

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B2B Blogging Trends We Expect to Die Out

BOP Design

Advertorial Content in Disguise. That’s not valuable content (unless it’s on a sales brochure), that’s an advertorial! We cannot wait to see advertorial content that masquerades as helpful, educational content die. We cannot wait to see advertorial content that masquerades as helpful, educational content die.