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What Is Earned Media?

ClearVoice

It’s when a journalist publishes or broadcasts an article that mentions your organization — or your client’s — in positive terms, earning the implied endorsement of that journalist and the media outlet for which they work. Earned media is created and published by a third party, like a reporter, influencer, or customer.

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Can Focusing on Content Marketing Help the ASJA Survive?

Contently

Appropriately, the story ran in the latest issue of ASJA Magazine—the organization’s print publication that was upgraded during his watch. It was founded as the New York-centric Society of Magazine Writers in 1948. According to Cleaver, content marketing is a new name for a traditional format: the custom magazine.

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The State of Native Advertising: Are Pinterest’s Paid Promotions a Bad Idea?

Adobe Experience Cloud Blog

The classic examples are advertorials, usually full-page ads in magazine that are meant to look like articles – you know, the ones with “ADVERTISEMENT” or “PROMOTION” written discreetly in one corner. After the FTC’s announcement, consensus on the marketing blogs was that federal attention will actually be a good thing. “If

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Measure the ROI of Digital Advertising Beyond Revenue Impact

Adobe Experience Cloud Blog

Also known as an “advertorial,” this type of advertisement provides useful information to readers in a format that resembles non-paid articles on the website. Native advertising can be found in hard copies and online newspapers and magazines, but it’s also seen on social media sites such as Facebook.

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ClickInsights: How B2B marketers should forge customer relationships by providing compelling content?

Ambal's Amusings

ClickInsights is an Expert Interview Series brought to you by Connect the Docs (ClickDocuments blog). One of the many goals of B2B marketing is to continuously forge better customer relationship. Forrester Blog for Interactive Marketing Professionals. Ardath Albee's blog Marketing Interactions. Get Customers.

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5 Tips to Build Trust Using Content Marketing

Navigate the Channel

Each of these is hefty on its own, let alone combined as a single blog post. The number doesn’t count as much as what’s at the core of how your customers and prospects evaluate your trustworthiness. It might seem reductive, but to trust you, your customers must believe that you can make or distribute a worthy product or service.

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What Is Content Syndication: Everything You Need to Know and How to Do It

Scoop.it

It’s a tactic used to increase the spread and visibility of your published material, helping it to achieve as large an audience as possible. But when you post it to your company blog, it still doesn’t get the traffic you think it deserves. What is content syndication? You’ve probably come across syndicated content before. Enhance SEO.