Marketing Craftmanship

MARCH 27, 2013

The original purpose of white papers as a B2B marketing tactic was to produce objective information, packaged as quasi-academic research, that might validate a company’s or product’s value proposition. White papers jumped the shark when they became paid content.

Paper 100

Paper Paid Search Agency Advertorials Allocation 100

Biznology

FEBRUARY 23, 2015

Here are 15 B2B case studies. ADP : Developed a content marketing campaign to connect and engage with their target audience on a ADP solution using white papers and a diagnostic assessment tool. The campaign generated over $1 million in new sales opportunities with several deals closed within the first 3 months of launch.

Case Study 80

Case Study Case Studies Studies Enterprise Management 80

Navigate the Channel

SEPTEMBER 13, 2023

The number doesn’t count as much as what’s at the core of how your customers and prospects evaluate your trustworthiness. If the information you publish in blogs, white papers, case studies, eBooks, podcasts and on social is reliable, consistent and compelling to your audience, you’ll benefit from engagement.

Trust Marketing 65

Trust Marketing Content Marketing Ad Building Tips 65

Webbiquity

JULY 26, 2010

Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). B2B Voices ( Trade Youtube Twitter Leads Sales ). Follow the Lead ( Gatekeeper Cold Calling Sales Social ). Marketing Finger ( Resources Studies Social Media Consulting ). June 8, 2010. Slideshow) , February 19, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Albacross

APRIL 24, 2019

If you’re a sales rep or a founder of a B2B company, you probably already have at least some experience generating leads. A lead is a prospective customer who has shown interest in the services or products provided by your company. SQL - Sales qualified lead. Run an advertorial in a magazine, or. What is Lead Generation?

Lead Generation 101

Lead Generation Lead Ranking Sales Management Sales Qualified Leads 101

B2B Marketing Zone Posts

AUGUST 3, 2010

Marketing Dashboard: Active Discovery - Digital Body Language , July 27, 2010 One of the most valuable areas to gain an understanding of is the current state of how your prospects actively discover your company and your solutions. Maybe have never even had a sales job or a college-level marketing class. Tweet This! Every Cash flow.

Ning 40

Ning Paid Content Facebook Sales Management 40

Convince & Convert

DECEMBER 30, 2015

Case Studies. Case studies tell the story of how you’ve helped your customers solve their problems—and they can be extremely influential in helping prospects make a purchase decision. White Papers. Advertorials. You don’t have to tell your story all by yourself. Testimonials.

Webinar Metrics 167

Webinar Metrics Marketing Automation Services Work Management Paid Search Agency 167