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What Is Off-Page Optimization?

ClearVoice

Off-page optimization uses branding, marketing, public relations, advertorial, and other tactics to market a brand in the hopes of leading to sales and attracting consumer attention. Read more about it along with an example of how Neutrogena got it right. Include Facebook and Twitter and LinkedIn and Instagram where applicable.

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Phony Testimonials and Dumb Social Proof

Writing on the Web

How do you get good client testimonials for your sales copy, for example, content for a landing page, when you don’t have a lot of previous clients? A perfect example can be seen on Internet marketing gurus sites. Share this on Facebook. Post on Google Buzz. 4 Time-Saving Tips for Social Media Marketing.

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Business Blogging: 4 Ways to Have Fun and Profits

Writing on the Web

Many businesses buy “advertorial” space in newspapers – space that looks like a story but is a paid ad. You can sign up for sites like Elance or ODesk , and use the work on your own blog as an example of why people should hire you as a ghostwriter. She now writes about travel tips and Car Rental at Vroom Vroom Vroom. ?

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4 Ways to Optimize Facebook Ads to Skyrocket Your Conversions

Convert

Why do you need to optimize your Facebook Ads? billion users monthly through well-optimized Facebook Ads. Compared to other social networks, the reach of Facebook Ads is unparalleled. You can drive qualified traffic to your website or social media pages through Facebook Ads. Image via Facebook. Image via Facebook.

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19 New Featured Sources on the B2B Marketing Zone

Webbiquity

B2B, Buzz & Brand ROI: Creating Customers That Create (MORE!) Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). Why Use Twitter, Facebook & LinkedIn for Content Marketing? 7 Tips for Getting People to Your B2B Blog , June 4, 2010. What’s a Facebook fan worth?

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How NOT to pitch a blog | Online Marketing Blog

Online Marketing Institute

Home About Resources Archives Subscribe Consulting Contact How NOT to pitch a blog 29 Comments | Posted by Lee Odden on Aug 29th, 2007 in Blog Marketing , Blogging , Online Marketing , Online PR In the past I’ve written about blogger relations offering tips on how marketers or PR professionals ought to present their story ideas to bloggers.