Unbounce

DECEMBER 1, 2021

So, if your advertising strategy doesn’t involve mobile platforms, you’re missing out on millions of opportunities to raise awareness of your brand and boost your revenue. Why not give advertising on a mobile ad platform a shot? What Are Mobile Ad Platforms? What Are Mobile Ad Platforms?

Mobile Marketing 139

Mobile Marketing Cost Per Thousand Cost Per Click Marketing & Strategy 139

Martech

MAY 13, 2022

Mobile marketing allows marketers to meet their customers where they are, which today is the default. The advent of mobile technologies like 5G is also allowing marketers to deliver, or conceive of experiences, that augment the experience. Mobile is a key component of cross-channel campaigns (TV, OOH, Print).

Mobile Marketing 117

Mobile Marketing Work Management Marketing Automation Services Marketing Management 117

The Point

AUGUST 27, 2019

In a remarkably short time, LinkedIn has grown to become a major player in B2B advertising (at about 20% of total industry spend, according to industry watchers ), quickly rivaling search advertising on Google. 8 Common LinkedIn Advertising Mistakes #paidsocial Click To Tweet. Stale Creative. Saying Too Much.

Paid Content 241

Paid Content Advertising Agencies Linkedin Advertisements 241

Stevens & Tate

SEPTEMBER 20, 2023

Every business, regardless of its niche or size, relies on marketing to build brand awareness, reach a target audience, foster customer relationships, and increase sales. But marketing is broad and relies on several networks, platforms, and systems. What is Digital Advertising?

Paid Content 98

Paid Content Advertising Agencies Advertisements Advertising 98

Martech

MARCH 21, 2024

Marketers can’t call Google’s bluff anymore. With Google continually pushing back the cookie deprecation deadline, advertisers didn’t expect, or prepare, for the demise of cookies to actually happen. Now, advertisers are scrambling to find the solution. Alternative data is a promising solution in the chaos of the cookie crumble.

Advertising Agencies 111

Advertising Agencies Advertisements Advertising Work Management 111

Stevens & Tate

MAY 18, 2023

Regardless of its niche or size, every business must position itself in the market to become profitable. And with digital advertising trends coming up every now and then, it takes considerable effort, time, and resources to design an ideal marketing strategy that will work for your unique business. Leverage user data.

Trends 90

Trends Advertisements Advertising Mobile Advertising 90

illumin

FEBRUARY 20, 2024

The art of mobile advertising offers huge opportunities and potential to marketers everywhere. Here’s a quick guide on how to step up your mobile advertising game. The digital advertising world is constantly investing and looking for ways to engage with and target consumers – including mobile advertising.

Mobile Advertising 52

Mobile Advertising Advertisements Advertising Banner Ads 52

illumin

DECEMBER 1, 2023

If you want to yield the best advertising results, then Programmatic advertising is the most effective way to do it. Programmatic ads do away with “hit or miss” results and are a more reliable and efficient way of advertising. This trend grew in popularity in 2023 and will continue to grow in importance next year.

Advertising Agencies 104

Advertising Agencies Advertisements Advertising Trends 104

Valasys

APRIL 25, 2024

Introduction to Programmatic Advertising Programmatic advertising has revolutionized the digital marketing landscape by introducing automation and data-driven decision-making into the ad buying process. It eliminates the need for manual negotiations, allowing advertisers to purchase ad space in real-time auctions.

Advertisements 40

Advertisements Advertising Marketing AI Mobile Advertising 40

Choozle

MARCH 27, 2024

In today’s shifting TV landscape, advertisers are navigating a dynamic mix of opportunities and challenges, particularly when it comes to connected TV (CTV). According to a recent report from Nielsen , US marketers reallocated 45% of their ad budgets to CTV in 2023. With so much on the line, advertisers need to get it right.

Advertising Agencies 81

Advertising Agencies Cost Per Thousand Advertisements Advertising 81

Martech

NOVEMBER 13, 2023

can now link their Facebook and Instagram accounts to Amazon, enabling them to buy products advertised in their feeds without having to leave the mobile apps. Dig deeper: Meta third-quarter revenue up by 23% Benefits for advertisers. This, combined with a tough digital ad market, caused Meta’s stock to drop by 64% last year.

Advertising Agencies 93

Advertising Agencies Amazon Advertisements Advertising 93

Martech

JULY 28, 2022

This year, mobile gaming is set to surpass a 60% market share of global in-game advertising, according to a new study by marketing intelligence firm IDC and app analytics platform data.ai. Mobile gaming spend will climb from $120 billion in 2021 to $136 billion in 2022. This makes mobile gaming advertising 3.2

Mobile Advertising 119

Mobile Advertising Advertisements Advertising Lead Scoring 119

Martech

AUGUST 29, 2023

and IDC examines the in-game ad formats most popular with marketers and users. It also confirms that the gaming experience is very much a mobile experience and that consumer spending on mobile gains is set to reach $108 billion this year. Dig deeper: In-game advertising: A marketer’s guide Unpopular with users.

Advertisements 87

Advertisements Advertising Mobile Advertising Banner Ads 87

Martech

DECEMBER 29, 2022

At the same time, the explosion of ad-supported connected TV (CTV) and over-the-top (OTT) services gives advertisers more options in delivering ads to consumers. But how will marketers ride this wave? Advertisers and their adtech partners will have to adapt in the new year. In 2022, CTV overtook mobile for global ad impressions.

Advertising Agencies 112

Advertising Agencies Advertisements Advertising Paid Search Agency 112

Zoominfo

MARCH 12, 2018

As with nearly every other aspect of business— automation, predictive learning, and artificial intelligence have drastically changed the advertising landscape. Programmatic advertising. Yet, B2B marketers have been slow to adopt programmatic advertising, especially compared to their B2C counterparts. The biggest change?

Advertising Agencies 185

Advertising Agencies Advertisements Advertising Marketing AI 185

ClickZ

OCTOBER 14, 2020

30-second summary: In-app marketing has many benefits, including the ability to granularly target audiences, tools to measure results and optimize efficiently, brand safety and a variety of formatting options to drive engagement. In-app marketing has proven to be one of the most effective channels for brands that are looking for results.

Advertisements 124

Advertisements Advertising Mobile Advertising Effectiveness 124

Martech

OCTOBER 27, 2022

No fewer than 98% of brands believe that CTV advertising will be bigger than mobile. That’s the eye-grabbing headline from a report released today by mobile analytics and attribution platform AppsFlyer. Half of consumers surveyed reported downloading a mobile app after seeing an ad. Why we care. Get MarTech!

Advertisements 90

Advertisements Advertising Branding Brand Identity 90

Martech

FEBRUARY 23, 2022

Roku announced the Roku Advertising Watermark, a new authentication technology for its ad ecosystem. Free to use by publishers and advertisers, it confirms that ads are being viewed through a TV streaming device instead of on a desktop or mobile device. Get the daily newsletter digital marketers rely on.

Advertising Agencies 90

Advertising Agencies Advertisements Advertising Mobile Advertising 90

Martech

JANUARY 19, 2022

Ericsson’s mobile ad technology business, Emodo, today announced a partnership with web-based augmented reality (WebAR) company 8th Wall to establish an end-to-end WebAR advertising solution. Read more: Marketers look to upgrade their 3D digital experiences as the metaverse approaches. Why we care.

Advertising Agencies 134

Advertising Agencies Advertisements Advertising Paid Search Agency 134

Stevens & Tate

JUNE 16, 2023

Advertising is an integral ingredient of building a successful business. You must devise creative advertising strategies if you want your customers to choose your products or services over the competitors’ While there are many ways to advertise, your chosen strategy must fit your brand objectives.

Advertising Agencies 70

Advertising Agencies Advertisements Advertising Marketing & Strategy 70

Bannerflow

NOVEMBER 22, 2021

As a brand in the entertainment space, tapping into display advertising trends for 2021 and beyond could be key to maintaining relevance and customer loyalty. Here, we review the data to investigate the display advertising trends entertainment brands can use to maintain success. The 5 key entertainment display advertising trends.

Display 98

Display Advertisements Advertising Trends 98

readwrite

MAY 14, 2022

The programmatic advertising industry has experienced a meteoric rise and swift adoption in 2022, becoming the most prominent digital advertising ad display method. According to an industry report , the programmatic advertising market will be worth $297 billion by 2023 (at a GAGR of 18% during the period spanning 2018-2023).

Advertising Agencies 126

Advertising Agencies Advertisements Advertising Paid Search Agency 126

Martech

MARCH 11, 2022

Last year Apple and Google decided to make identifier for advertisers (IDFA) an opt-in choice for users and that changed everything for marketers. IDFA, which had been enabled by default, made it relatively easy to measure and target mobile gaming ads. There is still some hope for gaming advertisers though.

Mobile Advertising 110

Mobile Advertising Advertisements Advertising Ad Exchange 110

Digilant

OCTOBER 4, 2023

Many factors have contributed to the exorbitant growth of programmatic digital advertising: better technology, a need for better targeting, and the introduction of mobile phones, to name a few. Experts no longer question the validity of programmatic marketing or if advertisers use it.

Advertising Agencies 59

Advertising Agencies Advertisements Advertising Doubleclick 59

Bannerflow

SEPTEMBER 21, 2020

Optimising display advertising for mobile is one of the cornerstones of of increasing advertising performance. With that in mind, this article is designed to help marketers such as yourselves create brilliant mobile display ads that convert and provide return-on-investment (ROI). Stay relevant to your customers.

Mobile Advertising 98

Mobile Advertising Display Advertisements Advertising 98

Matchcraft

MARCH 28, 2023

With a possible recession on the horizon, many firms are facing a decrease in consumer spending, leaving them fighting for a share of the market. In this challenging economic climate, digital advertising is set to become an increasingly important area for businesses looking to stand out and reach buyers.

Advertising Agencies 98

Advertising Agencies Advertisements Advertising Trends 98

illumin

NOVEMBER 24, 2023

The leaves aren’t the only thing that changes with the seasons, alongside cooler weather comes a new set of advertising trends. Advertising trends this fall are growing and evolving to include new technology, while keeping customer preferences and behaviors front and center. billion by 2025. billion by 2025.

Advertisements 52

Advertisements Advertising Trends Mobile Advertising 52

Martech

MAY 27, 2022

With digital transformation, advertising isn’t just about growing brand awareness or planting a seed. Advertisers and their adtech partners can reach audiences big and small at any stage of the funnel, delivering cross-channel ads across multiple touchpoints. in the overall marketing budget and a 16.2% Be adaptive.

Advertising Agencies 107

Advertising Agencies Advertisements Advertising Mobile Advertising 107

Sharpspring

FEBRUARY 13, 2020

spend an average of 5 hours per day on mobile devices. Here are five of the leading mobile marketing tactics for business in 2020 to help you drive awareness, conversions and revenue. Mobile is dominating the internet economy. Create mobile-ready email campaigns. Leverage search engine marketing (SEM) for mobile.

Paid Content 63

Paid Content Mobile Marketing Tactics Mobile Advertising 63

ClickZ

AUGUST 8, 2020

30-second summary: Mobile ad spending will increase by 4.8% ($4.22 billion) making the total mobile ad spend budget this year to $91.52 Mobile continues to increase its share of digital ad spending, reaching 68% in 2020. The estimated growth for the US digital advertising sphere 2020 that stood at $154.58 OOH advertising.

Mobile Advertising 124

Mobile Advertising Marketing Attribution Advertisements Advertising 124

Digilant

DECEMBER 7, 2023

In the US, 80% of people play video games, resulting in a video game market size of $97.67 Despite the tremendous growth, gaming is still overlooked by many advertisers. Often viewed as too “experimental,” advertisers are missing the power of video game marketing and a fantastic opportunity to reach vast groups of key audiences.

Advertisements 59

Advertisements Advertising Marketing AI Trends 59

Bannerflow

SEPTEMBER 27, 2021

Display advertising trends in 2021 are both fascinating and varying. According to the latest eMarketer research , US display advertising is predicted to grow 27.5% And around the world it is a similar story – display advertising continues to grow. How did the 2020 UEFA European Championship impact display advertising trends?

Display 98

Display Stats Advertisements Advertising 98

Bannerflow

DECEMBER 8, 2021

Programmatic advertising is experiencing a period of change and if there ever was a time to be aware of the latest trends in this ad space, it’s now. This will see evolution within programmatic advertising, but its position as an integral digital marketing tool will remain strong. Read on to find out more. Post-cookie solutions.

Advertisements 98

Advertisements Advertising Trends Mobile Advertising 98

illumin

OCTOBER 13, 2023

Before exploring programmatic audio advertising, it is essential to understand the foundational principles. Programmatic advertising has had a significant impact on the world of digital marketing over the past two decades. What is audio advertising? billion by 2027. billion by 2027.

Advertisements 52

Advertisements Advertising Mobile Advertising Budget Programs 52

Choozle

JUNE 17, 2021

These changes present new challenges for marketers trying to connect with students through digital advertising. College students are a dynamic audience that many marketers are looking to reach. We have seen a real uptick recently in mobile, email, and CRM targeting-based campaigns.

Advertising Agencies 96

Advertising Agencies Advertisements Advertising Mobile Advertising 96

Adobe Experience Cloud Blog

SEPTEMBER 5, 2018

And right now, the growth of mobile devices is contributing to an incredible amount of individuals being on the world wide web. In the US, 71% of total digital minutes comes from mobile devices. In 2015, more than 35% of web pages were served to a mobile phone. As we all know, timing is everything in marketing.

Mobile Marketing 126

Mobile Marketing Campaigns Paid Search Agency Planning 126

Porch Group Media

FEBRUARY 16, 2023

CTV advertising is a $9 billion dollar industry, that allows marketers to reach targeted audiences like never before. Keep reading to understand why CTV advertising is an opportunity you can’t afford to ignore. What is CTV Advertising? How Does CTV Advertising Work? What KPIs are Used to Measure CTV Advertising?

FAQ 52

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