Paul Gillin

FEBRUARY 7, 2011

It’s been a little more than 24 hours since Groupon aired the most offensive advertising campaign in history , and the company’s response to the outpouring of negative commentary has been a textbook example of how not to handle a crisis. Its press releases cite Julie Mossler, who appears to be an employee, as the contact.

Godaddy 50

Godaddy Public Relations Comparison Paid Search Agency 50

Paul Gillin

OCTOBER 19, 2011

Dentoola consulting gives away reports on how to apply social media in the dentistry profession. You can exchange a like for a customized press release at Hunter PR. Think of a digital asset you can create that has zero marginal expense. The Animal Print Shop gives away desktop wallpaper.

Facebook 50

Facebook Tips Digital Asset Management Business 50

Paul Gillin

MAY 27, 2010

Spiceworks is a technology company that acts like a media company. Spiceworks sells advertising space on the software console its members use to monitor their networks. They are both the oldest form of social media and also the newest. Communities are the convention centers of social media. All comments are appreciated!

Communities 50

Communities B2B Work Management Marketing Management 50

Paul Gillin

SEPTEMBER 6, 2011

In the interview with Schwartzman, who is the co-author of my B2B social media marketing book , Megan Berry said the company has “a million and one&# improvements it wants to make. Schwartzman pressed Berry hard on shortcomings in the Klout methodology, and her responses were a weak defense.

PageRank 50

PageRank Social Networks Wikipedia Ideal Customer Profiles 50

Paul Gillin

JUNE 24, 2010

This chapter focuses on how to calculate ROI of social media and Internet marketing programs in general. Much of the money that B2B marketers have poured into direct mail campaigns, trade show exhibitions and trade print advertising for the last 50 years has questionable returns. Metrics also vary by objective. Reputation. Leadership.

ROI 50

ROI Paid Content Social Marketing Webcast 50