Paul Gillin

JUNE 26, 2014

A new Gallup study appears to throw cold water on the whole concept of social media marketing, but I’d be careful about taking the findings at face value. Gallup asked 18,000 consumers about the influence of social media on their buying decisions. Sixty-two percent said social media has no influence at all.

Social Media 50

Social Media Media Peer-to-peer Social Networks 50

Paul Gillin

DECEMBER 12, 2013

What could possibly unseat Google as the king of the Web? The answer might be incubating in fast-growing media operations like BuzzFeed (right) and Upworthy. Brian Solis (right) is one of the most consistently provocative and perceptive analysts in the world of new media and social business. Photo credit: Scott Beale).

BtoB 50

BtoB Social Networks B2B Sales Network Marketing 50

Paul Gillin

JUNE 4, 2010

Tech Leadership Council’s Social Media Summit. Google is about scale. That’s unsettling, because Facebook is to the social Web what Google is to the Web. Media is frequently mis-characterized as publishing. The definition of media is that which mediates between parties. Media isn’t content.

Web 2.0 50

Web 2.0 Wikipedia Transparency Advertising Mediums 50

Paul Gillin

OCTOBER 9, 2014

Ello has attracted attention because of its pugnacious attitude expressed in a “ manifesto ” that begins, “Your social network is owned by advertisers” and ends “You are not a product.” Oracle is a platform and so are iOS and Google Maps. They will be disappointed. Platform Markets are Different.

Facebook 50

Facebook Social Networks Cross-Selling Network Marketing 50

Paul Gillin

DECEMBER 16, 2010

I’ll resist that urge, though, and instead present a plea: Let’s make 2011 the year we stop talking about “social media.”. It’s not that social media is no longer important. On the contrary, today there’s almost no media today that isn’t social. This is the time of year when a lot of people make predictions.

Social Media 50

Social Media Media RSS Verticals 50

Paul Gillin

FEBRUARY 27, 2013

I happen to be one of the 14 people quoted in this Dell e-book, Social Media Predictions for 2013 , but that’s not why I’m pointing out to you. For example: Several of these experts see a strong year for Google+, while most believe Facebook is in for slow growth or even decline. You #keyword #spammer #you.”

Social Media 50

Social Media Media Facebook Social Networks 50

Paul Gillin

SEPTEMBER 6, 2011

If Google did that, Congress would be holding hearings. In the interview with Schwartzman, who is the co-author of my B2B social media marketing book , Megan Berry said the company has “a million and one&# improvements it wants to make. She’s obviously a bright young woman who’s very savvy about social media.

PageRank 50

PageRank Social Networks Wikipedia Ideal Customer Profiles 50