KoMarketing Associates
JANUARY 30, 2018
Google launched its Academy for Ads back in 2016 and it covers Google AdWords, programmatic, DoubleClick and much more. According to Google, only 50 percent of marketers say they’re confident in their knowledge of digital advertising, hence this portal can help you brush up on different paid strategies or learn where to start from scratch.
NuSpark Consulting
JUNE 8, 2013
When I am not involved with business development, speaking, and my own social media marketing, I am usually on the computer with some sort of advertising, SEO, social media, or conversion optimization tool. Doubleclick. Millenial Media is the dominant mobile advertising platform. Twitter Advertising. Online Display.
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NuSpark Consulting
APRIL 13, 2012
Pre-Funnel: Attracting audiences before they have determined need. Google’s Doubleclick Ad Planner , Compete , and Quantcast are three of the most popular tools for site research. Funnel Entrance: Targeting audiences who are exploring solutions. Marketing Automation is the conduit between funnel entrance and funnel exits.
Hubspot
APRIL 5, 2018
Want to get yourself some free advertising on Google ? DoubleClick Search by Google. If Google AdWords helps you decide which keywords to target, DoubleClick Search is the other half of your search engine marketing (SEM) strategy. 17 Helpful Google Marketing Tools for Business. Google My Business. Google Trends.
Oktopost
APRIL 22, 2019
In 2015, the average B2B nurture funnel was 12 months long with the full marketing and sales funnel taking about 512 days from lead to sale on average! Considered purchase funnels are not quite there yet but moving in the direction of B2B funnels. Google Attribution 360. Statcounter.
NuSpark Consulting
MARCH 9, 2013
These ‘thank you” page URLs are the page URLs you will be tracking on your website (as well as any pay-per-click or online advertising landing page or microsite). Again, all of these conversion goals are what brings leads into your funnel, where further marketing and lead nurturing can begin. Trial/demo requests. Webinar/event signups.
Single Grain
AUGUST 8, 2023
Reviewing successful or innovative programmatic advertising case studies can inspire your own ad campaign. To help spark new ideas, we’ll go over seven inspirational case studies that showcase the immense potential and remarkable results that programmatic advertising can deliver.
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